 Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true...  Training Design and Deliveryautors: Geri E. H. McArdle - 2007 - 234 lapasPriekšskatījums nav pieejams - Par šo grāmatu
 | 1927 - 544 lapas
...Persuasion, if we follow Aristotle's treatment of the subject, is effected in three different ways. "Persuasion is achieved by the speaker's personal...speech is so spoken as to make us think him credible. . . . Secondly, persuasion may come through the hearers, when the speech stirs their emotions. . .... | |
 | Harold Barrett - 1974 - 340 lapas
...frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself. Persuasion is achieved by the speaker's personal character...spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is,... | |
 | Giovanni Reale - 1985 - 464 lapas
...frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself. Persuasion is achieved by the speaker's personal character...spoken as to make us think him credible. We believe good men more fully and more readily than others; this is true generally whatever the question is,... | |
 | L. J. Nieuwmeijer - 1992 - 196 lapas
..."credibility" has been identified 2 300 years ago by Aristotle. In his Rhetoric (Devito 1978:79) he writes that "persuasion is achieved by the speaker's personal...speech is so spoken as to make us think him credible. There are things which inspire confidence in the orator's own character — the three, namely, that... | |
 | Arthur Lupia, Mathew D. McCubbins - 1998 - 304 lapas
...certain frame of mind; the third on proof, or apparent proof, provided by the words of the speech itself. Persuasion is achieved by the speaker's personal character...spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is,... | |
 | Xing Lu - 1998 - 380 lapas
...which he seeks to influence the souls of men" (Gorgias 504d). Similarly, in the words of Aristotle, "Persuasion is achieved by the speaker's personal...speech is so spoken as to make us think him credible" (Rhetoric 1356a5), while for Isocrates, the power to speak well was an indication of a good and faithful... | |
 | David L. Larsen - 1989 - 212 lapas
...significantly upon discourse. The prime importance of character is indicated in Aristotle's insistence that "persuasion is achieved by the speaker's personal...spoken as to make us think him credible. We believe good men more fully and readily than others: this is true generally whatever the question is, and abso47... | |
 | James W. Watts - 1999 - 191 lapas
...recognized selfcharacterization, the speaker's ethos, as crucial to persuasion. Aristotle argued that 'Persuasion is achieved by the speaker's personal...speech is so spoken as to make us think him credible... This kind of persuasion, like the others, should be achieved by what the speaker says, not by what... | |
 | André Resner - 1999 - 220 lapas
...traditionally called ethos" Baumann paraphrases Aristotle's famous passage from On Rhetoric in support: Persuasion is achieved by the speaker's personal character when the speech is spoken as to make us think him credible. We believe good men more fully and more readily than others:... | |
 | Antonio T. De Nicolás - 2000 - 582 lapas
...growth in virtue, has its matter-of-fact counterpart in Aristotle's technical treatise on rhetoric: Persuasion is achieved by the speaker's personal character...spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is,... | |
| |
