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" Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true... "
Training Design and Delivery
autors: Geri E. H. McArdle - 2007 - 234 lapas
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Handbook of Public Relations

Robert L. Heath, Gabriel M. Vasquez - 2001 - 824 lapas
...because it appears to be proved from other statements that are so" (p. 596). Aristotle believed that "persuasion is achieved by the speaker's personal...when the speech is so spoken as to make us think him [or her] credible. We believe good men [and women] more fully and more readily than other[s]" (p. 595)....
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Winning the Influence Game: What Every Business Leader Should Know about ...

Michael Watkins, Mickey Edwards, Usha Thakrar - 2002 - 273 lapas
...a certain frame of mind; the third on the proof, or apparent proof, provided by the speech itself. Persuasion is achieved by the speaker's personal character...spoken as to make us think him credible. We believe good men more fully and readily than others; this is true generally whatever the question is, and absolutely...
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Proceedings of the Boston Area Colloquium in Ancient Philosophy, Volume 17 ...

John J. Cleary, Gary M. Gurtler - 2002 - 320 lapas
...frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself. Persuasion is achieved by the speaker's personal character...spoken as to make us think him credible. We believe in good men fully and more readily than others: this is true generally whatever the question is, and...
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Transforming Debate: The Best of The International Journal of Forensics

Jack E. Rogers - 2002 - 228 lapas
...the third on the proof, or apparent proof, provided by the words of the speech itself [Logos]. . . . Persuasion is achieved by the speaker's personal character...speech is so spoken as to make us think him credible — persuasion may come through the hearers, when the speech stirs their emotions. . . . [and] persuasion...
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Fractured Feminisms: Rhetoric, Context, and Contestation

Laura Gray-Rosendale, Gil Harootunian - 2003 - 260 lapas
...complexities of an early-twenty-first-century composition classroom. In Aristotle's words, Porsuasion is achieved by the speaker's personal character when...spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is,...
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Handbook of Symbolic Interactionism

Larry T. Reynolds, Nancy J. Herman-Kinney - 2003 - 1108 lapas
...frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself. Persuasion is achieved by the speaker's personal character...speech is so spoken as to make us think him credible. . . . Secondly, persuasion may come through the hearers, when the speech stirs their emotions. . ....
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The Ethos of Rhetoric

Michael J. Hyde - 2004 - 276 lapas
...Rhys Roberts's translation, which is used for reference in this study, translates the lines this way: "Persuasion is achieved by the speaker's personal...spoken as to make us think him credible. We believe good men more fully and more readily than others." 33. Aristotle s comparing humans to the herd predates...
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Argument and Audience: Presenting Debates in Public Settings

Kenneth T. Broda-Bahm, Daniela Kempf, William J. Driscoll - 2004 - 388 lapas
...Aristotle discussed the importance of the speaker's character (ethos) at length in his book on rhetoric: Persuasion is achieved by the speaker's personal character...spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is,...
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Questions from the Bench

Douglas S. Lavine - 2004 - 228 lapas
...— Aristotle and Lincoln — put it best. Aristotle had this to say on credibility in The Rhetoric: Persuasion is achieved by the speaker's personal character when the speech is so spoken as to think him more readily credible. We believe good men more fully and readily than others; this is true...
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Rhetoric, Ethic, and Moral Persuasion in Biblical Discourse

Thomas H. Olbricht, Anders Eriksson - 2005 - 420 lapas
...character of the rhetor and, according to Aristotle, was the most effective means of achieving persuasion. Persuasion is achieved by the speaker's personal character...spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is,...
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