In defense of negativity : attack ads in presidential campaigns
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. In Defense of Negativity, Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ad
Electronic books
1 online resource (xvii, 201 pages) : illustrations
9780226285009, 9781282538405, 9786612538407, 0226285006, 1282538403, 6612538406
615629416
The need for negativity: an introduction
Assessing negativity
The information environment and negativity
Evaluating character attacks
Evaluating the content of negative and positive issue appeals
Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign
Negativity, democracy, and the political system
Electronic reproduction, [Place of publication not identified], HathiTrust Digital Library, 2010
English