Management and creativity : from creative industries to creative management
This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
xxiii, 190 pages ; 25 cm
9781405119962, 9781405119955, 1405119969, 1405119950
300338462
Defining creativity
From individuals to processes : creative teams and innovation
Creative systems : implications for management and policy in the creative industries
Managing creative work through release and control : the myth of the self-motivated creative worker
Seeing the pattern : strategy, leadership and adhocracy
Business development and organisational change
From creative marketing to creative consumption
The politics of creativity