Front cover image for Odyssey : Pepsi to Apple ... a journey of adventure, ideas, and the future

Odyssey : Pepsi to Apple ... a journey of adventure, ideas, and the future

John Sculley (Author), John A. Byrne (Author)
Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process
Print Book, English, 1987
Harper & Row, New York, 1987
Biography
xiv, 450 pages, 16 unnumbered pages of plates : illustrations ; 25 cm
9780060157807, 9780060915278, 0060157801, 0060915277
15696206
Boot camp
The cola wars
A telephone call
Fish on a hook
"The guy from corporate America"
The awesome Mac
The "dynamic duo"
A company in trouble
The brink of collapse
A real life Dynasty
The new spirit
A new Apple
Epilogue: A twenty-first century Renaissance