Switching to digital television : UK public policy and the market
"The decision to switch permanently from analogue terrestrial to digital television is part of a trend across all the technologically advanced nations of the world. Digital television was launched in the UK in 1998. Its growth has been dramatic and by no means smooth. The decision to switch fully is, at its heart, a political one: governments and regulators manage terrestrial spectrum and are ultimately responsible for switchover policy. Switching off the conventional analogue television signals to which consumers (and voters) have been accustomed for most of their lives poses a tricky political challenge. It cannot be accomplished by government diktat. Switching to Digital Television shows how, for success, public policy needs to work in conjunction with both competitive market forces and organised broadcasting industry collaboration." "Switching to Digital Television is an authoritative study of the policy of digital switchover. It is based primarily on UK experience but includes comparative studies spanning the United States, Japan and the leading countries of western Europe."--Jacket
xii, 251 pages ; 23 cm
9781841501727, 9781841509884, 1841501727, 1841509884
154689943
Chapter 1: 'Public Policy and the Market' - Page 1 - Michael Starks Chapter 2: 'Who Wants Digital Terrestrial Television?' - Page 19 - Michael Starks Chapter 3: 'Digital = Pay TV?' - Page 41 - Michael Starks Chapter 4: 'Shipwreck and Rescue' - Page 64 - Michael Starks Chapter 5: 'Charting a New Course' - Page 87 - Michael Starks Chapter 6: 'Politics and Responsibilities' - Page 111 - Michael Starks Chapter 7: 'Consumers are Voters' -Page 135 - Michael Starks Chapter 8: 'Internatioanl Perspective' - Page 154 - Michael Starks Chapter 9: 'The Bigger Picture' - Page 178 - Michael Starks Chapter 10: 'Mapping Digital Switchover' - Page 196 - Michael Starks
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