Gonzo Marketing : Winning Through Worst Practices
Chris Locke, one of the most outspoken and original denizens of Web culture, sounds off against the limitations of traditional "broadcast" marketing and offers an alternative approach to building customer trust and loyalty
1 online resource (259 pages)
9780786748723, 0786748729
1058521969
Acknowledgements; Introduction: Participating in the Scene; 1 Eight Miles High: The View from 40,000 Feet; 2 The Value Proposition; 3 Code Blue in the Marketing Ward; 4 Stories as Strange Attractors; 5 Social Marketing and Public Journalism; 6 From Micromedia to Micromarkets; 7 The Gonzo Model; 8 Champions of the World; Notes; Index; About the Author