Front cover image for The nature and origins of mass opinion

The nature and origins of mass opinion

This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.
Print Book, English, ©1992
Cambridge University Press, Cambridge, UK, ©1992
xiii, 367 p. : il. ; 24 cm
9780521407861, 9780521404495, 0521407869, 0521404495
318375096
List of tables and figures; Preface; 1. Introduction: the fragmented state of opinion research; 2. Information, predispositions, and opinion; 3. How citizens acquire information and convert it into public opinion; 4. Coming to terms with response instability; 5. Making it up as you go along; 6. The mainstream and polarization effects; 7. Basic processes of 'attitude change'; 8. Tests of the one-message model; 9. Two-sided information flows; 10. Information flow and electoral choice; 11. Evaluating the model and looking toward future research; 12. Epilogue: the question of elite domination of public opinion; Measures appendix; References; Index.
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