Type and Timing of Rewards as Influencing Factors on the Value Perception of a Customer Loyalty ProgramGRIN Verlag, 2007 - 214 lappuses Master's Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, Maastricht University, language: English, abstract: Although this research is also occupied with customer loyalty programs it examines a new customer loyalty model which tests the influence of reward systems on the value perception of a loyalty program. Thus, the thesis introduces an empirical research on a two part model, whereas one part differentiates between direct and indirect premiums (type of reward) and the second part investigates the differences between delayed and proactive reward programs (timing of reward). The study aims at finding differences between the type and the timing of reward on the value perception of a loyalty program, which is new in academic research. In addition, this study grounds on the automobile industry, i.e. a high involvement setting, in contrast to prior academic science which focused on the low involvement setting. The inclusion of moderating factors that contain information on customer's relationship maintenance motivation and relational benefits shall also help to shed light on differences in value perception according to the level of dedication or constraint based relationships. In addition, the degree of social, confidence and special treatment benefits is also assumed to manipulate the value perception of loyalty programs as moderating factors. Lastly, the study discovers relationships between the type and the timing of reward. The study results clearly reveal that there is no difference between direct and indirect rewards, whereas the proactive system demonstrates to have an obviously higher value perception than delayed rewards. Furthermore, the moderating factors partly prove to influence value perception. Hence, dedication based relationships favour direct rewards over indirect rewards and the proactive system over the delayed system. The same holds true for confidence benefits whereas constraint b |
No grāmatas satura
6.10. rezultāts no 15.
5. lappuse
... reward and timing of reward , this thesis suspects that with a tested proactive and delayed reward system , it could be possible that the there is a relationship between type and timing of reward . However , the findings of the study ...
... reward and timing of reward , this thesis suspects that with a tested proactive and delayed reward system , it could be possible that the there is a relationship between type and timing of reward . However , the findings of the study ...
6. lappuse
... loyalty. This research will find out customers' value perception of the loyalty program according to the timing and the type of reward. Depending on the outcomes, a company might decide to implement proactive reward systems because it ...
... loyalty. This research will find out customers' value perception of the loyalty program according to the timing and the type of reward. Depending on the outcomes, a company might decide to implement proactive reward systems because it ...
7. lappuse
... loyalty program factors sheds more light on the value perception of loyalty reward programs for long term customers . Furthermore , most loyalty literature discussed the effects of loyalty cards or other bonus programs which are on the ...
... loyalty program factors sheds more light on the value perception of loyalty reward programs for long term customers . Furthermore , most loyalty literature discussed the effects of loyalty cards or other bonus programs which are on the ...
8. lappuse
... reward on the value perception of a loyalty program, which is indicated by the two arrows of type and timing which points at value perception. The role of moderating factors is indicated by the arrows that point at the type and timing ...
... reward on the value perception of a loyalty program, which is indicated by the two arrows of type and timing which points at value perception. The role of moderating factors is indicated by the arrows that point at the type and timing ...
9. lappuse
... loyalty concept. First of all, a frequently cited loyalty model by Dick and Basu (1994) is examined and explained. Subsequently, another article that elaborates on the difference between customer retention and loyalty is introduced ...
... loyalty concept. First of all, a frequently cited loyalty model by Dick and Basu (1994) is examined and explained. Subsequently, another article that elaborates on the difference between customer retention and loyalty is introduced ...
Saturs
1 | |
8 | |
6 | 32 |
Consumer buying decision process | 41 |
alternatives | 44 |
Hypotheses | 61 |
4 | 70 |
61 | 88 |
V | 137 |
Appendix 3 | 147 |
Factor analysis | 167 |
Reliability analysis | 177 |
Citi izdevumi - Skatīt visu
Type and timing of rewards as influencing factors on the value perception of ... Ulrich Pohl Ierobežota priekšskatīšana - 2007 |
Bieži izmantoti vārdi un frāzes
addition ANOVA attitudinal loyalty Bartlett's Test behavioural loyalty Bendapudi beta bonus points brand loyalty car dealer Component confidence benefits constraint based relationship consumer Cronbach's Alpha Cumulative Frequency Percent customer card customer loyalty programs customised decision making process dedication based relationship delayed program delayed reward Dependent Variable Dick and Basu different loyalty direct premiums dummydirect dummyproactive factor analysis firm Frequency Percent Valid Furthermore garage Hence high involvement product hypothesis impulse buying independent rewards indirect rewards Kumar and Shah low involvement loyal loyalty card Marketing moderating factors p-value Percent Percent Valid Percent Valid Percent Percent Valid trifft perception of loyalty Prämien Principal Component Analysis proactive reward system questionnaire questions relational benefits reward program sample scenario Soutar special treatment benefits Standardized Coefficients thesis Total trifft völlig trifft wenig trifft ziemlich type of reward Ulrich Pohl 2006 Valid Percent Percent Valid trifft überhaupt value perception valueperctype Yi and Jeon
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