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Odyssey: Pepsi to Apple ... a Journey of Adventure, Ideas, and the Future

John Sculley, John A. Byrne - 1988 - 484 lapas
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies ...
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Odyssey: Pepsi to Apple--a Journey of Adventure, Ideas, and the Future

John Sculley, John A. Byrne - 1987 - 488 lapas
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies ...
Fragmentu skats - Par šo grāmatu




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