Lapas attēli

As one commentator put it,

[s] uppose The New York Times were
available for twenty-four hours and
was then withdrawn by management,
never to be seen again. Scholars, and
certainly television journalists, who
rely heavily on print for their own
information, would be incensed. Yet
we are expected to accept the idea
that television news has no past that
it must account for, as do other
media. 1

The reasons for preserving and analyzing broadcast programming are many and varied. They include:

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Anne Rawley-Saldich, "Access to Television, " Columbia
Journalism Review, November/December 1976.

Without broadcast monitoring services, none of these functions could be carried out as easily or with as

much assurance.

Broadcasters themselves do not provide

immediate, nationwide clipping services.

In fact, most

broadcasters refuse to provide segments of their programming, are unable to do so, or do so only


Certainly, clients of monitoring services cannot watch all broadcasts, in all relevant viewing areas, on their own. fact, the public generally has little, if any, advance warning of when and where a particular issue will be the subject of a news broadcast. For many corporations, government departments and individuals, broadcast monitoring services are the only way of keeping

track of programming of importance to them.

Who Uses Broadcast Monitoring Services?

Broadcast monitoring services serve a broad

range of clients and satisfy a great variety of needs:

o The Federal Government

Various branches and agencies of the

United States Government regularly use

monitoring services, including:

the Federal Bureau of Investigation

the Central Intelligence Agency

the Internal Revenue Service


Congressional offices. Broadcast monitoring services assist the federal government in carrying out many essential functions, from criminal investigations to

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evaluate their performance and

corporate image, as well as the

effectiveness of their news


o Charitable institutions Charitable institutions, such as the American Cancer Society, the United

Way, UNICEF, and the American Red

Cross, use monitoring services to

evaluate the scope and nature of

community needs and to follow

broadcast coverage of fundraising


o State and local governments

At the state and local level,

broadcast monitoring services are used

regularly by government officials,

school boards, hospitals and police


o Political candidates.

Both national and local candidates for

political office use broadcast

monitoring services to

assess public opinion

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Universities also use programs that are donated or purchased for research,

including the study of journalism.

Monitoring services are especially

invaluable for educators and researchers

because most broadcasters destroy their

programming soon after it is broadcast.

o Video news release companies

Producers of video news releases,

which are used by news stations across

the country, need monitoring services

to learn how, and in what context,

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