The Future of the Multinational Company

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Julian Birkinshaw, Sumantra Ghoshal, Constantinos C. Markides, John M. Stopford, George Yip
Wiley, 2003 - 268 lappuses
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Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.
  • Brings together the leading authorities in the field of global / international busi-ness.
  • Accademically rigourous but accessible ·
  • Addresses a topic of concern to practitioners and academics alike

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The Future of the Multinational Company
Julian Birkinshaw,Sumantra Ghoshal,Constantinos C. Markides,John M. Stopford,George Yip
Ierobežota priekšskatīšana - 2004
The Future of the Multinational Company
Julian Birkinshaw,Sumantra Ghoshal,Constantinos C. Markides,John M. Stopford,George Yip
Fragmentu skats - 2003

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achieve action activities advantage approach assets become behaviour build capitalism challenges chapter communities companies competencies competitive competitors complex consumer continued coordination corporate costs create culture customers direct distribution early economic effective efficiency emerging environment established example existing face Figure firms focus forces foreign formal function future geographical global OEMs governments idea important increased individual industry innovation institutions integration interest investment involved issues knowledge lead look major managers matrix means MNCs MNEs moral move multinational operations options organization organizational particular performance potential problems profit projects regional rejuvenation response result risk role scale School South Korea specific stage Stopford strategy structure subsidiaries successful tion trade traditional units

Par autoru (2003)

The Editors of this book are recognised as key thinkers in the area of strategy and international business. The book itself is based on a conference held at the London Business School in honour of John Stopford, one of the most influential thinkers in the field of international business. The contributors to this book are leading authorities in the field.

This formidable combination of people responsible for this book speaks for itself.

Bibliogrāfiskā informācija

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NosaukumsThe Future of the Multinational Company
RedaktoriJulian Birkinshaw, Sumantra Ghoshal, Constantinos C. Markides, John M. Stopford, George Yip
Izdevums:ilustrēts
IzdevējsWiley, 2003
Oriģināls noKalifornijas universitāte
Digitalizēta13.9.2008
ISBN0470850655, 9780470850657
Apjoms268 lappuses
  
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