The Future of the Multinational CompanyJulian Birkinshaw Wiley, 2003 - 268 lappuses Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.
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No grāmatas satura
1.–3. rezultāts no 63.
115. lappuse
Julian Birkinshaw. 9 The Customer - focused Multinational : Revisiting the Stopford and Wells Model in an Era of Global Customers Julian Birkinshaw and Siri Terjesen London Business School There is a well - established line of thinking ...
Julian Birkinshaw. 9 The Customer - focused Multinational : Revisiting the Stopford and Wells Model in an Era of Global Customers Julian Birkinshaw and Siri Terjesen London Business School There is a well - established line of thinking ...
122. lappuse
... customer units . The third variant of the global account structure is to create dedicated units around key customers . This approach essentially pulls key accounts out of the traditional sales organization and gives them dedicated teams ...
... customer units . The third variant of the global account structure is to create dedicated units around key customers . This approach essentially pulls key accounts out of the traditional sales organization and gives them dedicated teams ...
214. lappuse
... customers have historically valued and , at least at the outset , they almost always perform far worse along one or two dimensions that are particularly important to those customers . As a result , mainstream customers are usually ...
... customers have historically valued and , at least at the outset , they almost always perform far worse along one or two dimensions that are particularly important to those customers . As a result , mainstream customers are usually ...
Saturs
Can We Learn from | 14 |
Combining Global | 34 |
The Locationbound Drivers | 45 |
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The Future of the Multinational Company Julian Birkinshaw,Sumantra Ghoshal,Constantinos C. Markides,John M. Stopford,George Yip Ierobežota priekšskatīšana - 2004 |
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