The Future of the Multinational CompanyJulian Birkinshaw, Sumantra Ghoshal, Constantinos C. Markides, John M. Stopford, George Yip Wiley, 2003 - 268 lappuses Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.
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1.3. rezultāts no 60.
17. lappuse
However , the accumulated experience of its constituents , the role of advertising , government incentives , and enforcement mechanisms may create their own endogenous demands . These values can and do change according to income , which ...
However , the accumulated experience of its constituents , the role of advertising , government incentives , and enforcement mechanisms may create their own endogenous demands . These values can and do change according to income , which ...
152. lappuse
... recognition and internal champions to be able to create some structure and processes to identify opportunities for ... than the rule if there is nothing inside the structure to encourage the process of creating critical mass .
... recognition and internal champions to be able to create some structure and processes to identify opportunities for ... than the rule if there is nothing inside the structure to encourage the process of creating critical mass .
243. lappuse
It is becoming commonplace for managers to talk about their asset ecologies ' - those assets that help create value for them . Microsoft , it has been estimated , owns a mere four per cent of the assets that create its value .
It is becoming commonplace for managers to talk about their asset ecologies ' - those assets that help create value for them . Microsoft , it has been estimated , owns a mere four per cent of the assets that create its value .
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Saturs
Can We Learn from | 14 |
Combining Global | 34 |
The Locationbound Drivers | 45 |
Autortiesības | |
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The Future of the Multinational Company Julian Birkinshaw,Sumantra Ghoshal,Constantinos C. Markides,John M. Stopford,George Yip Ierobežota priekšskatīšana - 2004 |
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achieve action activities advantage approach assets become behaviour build capitalism challenges chapter communities companies competencies competitive competitors complex consumer continued coordination corporate costs create culture customers direct distribution early economic effective efficiency emerging environment established example existing face Figure firms focus forces foreign formal function future geographical global OEMs governments idea important increased individual industry innovation institutions integration interest investment involved issues knowledge lead look major managers matrix means MNCs MNEs moral move multinational operations options organization organizational particular performance potential problems profit projects regional rejuvenation response result risk role scale School South Korea specific stage Stopford strategy structure subsidiaries successful tion trade traditional units
Bibliogrāfiskā informācija
| Nosaukums | The Future of the Multinational Company |
| Redaktori | Julian Birkinshaw, Sumantra Ghoshal, Constantinos C. Markides, John M. Stopford, George Yip |
| Izdevums: | ilustrēts |
| Izdevējs | Wiley, 2003 |
| Oriģināls no | Kalifornijas universitāte |
| Digitalizēta | 13.9.2008 |
| ISBN | 0470850655, 9780470850657 |
| Apjoms | 268 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |