The Future of the Multinational CompanyJulian Birkinshaw, Sumantra Ghoshal, Constantinos C. Markides, John M. Stopford, George Yip Wiley, 2003 - 268 lappuses Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.
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6. lappuse
At the time of writing , Gazprom is being brought under political control but no history of Russian politics during the 1990s will be complete without an analysis of the interplay between Gazprom ...
At the time of writing , Gazprom is being brought under political control but no history of Russian politics during the 1990s will be complete without an analysis of the interplay between Gazprom ...
126. lappuse
According to one employee : ' The front - back thing has been a complete , unmitigated failure ' ( quoted in Business Week , 4 Jan 2002 ) . It is also not entirely clear that the customer has been able to reap benefits .
According to one employee : ' The front - back thing has been a complete , unmitigated failure ' ( quoted in Business Week , 4 Jan 2002 ) . It is also not entirely clear that the customer has been able to reap benefits .
159. lappuse
The outcome is a knowledge set in each host that is different from the original one : it has been ' localized ' . The adapted knowledge set is complete and host - country specific . This set of choices about how to transfer knowledge ...
The outcome is a knowledge set in each host that is different from the original one : it has been ' localized ' . The adapted knowledge set is complete and host - country specific . This set of choices about how to transfer knowledge ...
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Saturs
Can We Learn from | 14 |
Combining Global | 34 |
The Locationbound Drivers | 45 |
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The Future of the Multinational Company Julian Birkinshaw,Sumantra Ghoshal,Constantinos C. Markides,John M. Stopford,George Yip Ierobežota priekšskatīšana - 2004 |
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achieve action activities advantage approach assets become behaviour build capitalism challenges chapter communities companies competencies competitive competitors complex consumer continued coordination corporate costs create culture customers direct distribution early economic effective efficiency emerging environment established example existing face Figure firms focus forces foreign formal function future geographical global OEMs governments idea important increased individual industry innovation institutions integration interest investment involved issues knowledge lead look major managers matrix means MNCs MNEs moral move multinational operations options organization organizational particular performance potential problems profit projects regional rejuvenation response result risk role scale School South Korea specific stage Stopford strategy structure subsidiaries successful tion trade traditional units