The Future of the Multinational Company
Julian Birkinshaw, Sumantra Ghoshal, Constantinos C. Markides, John M. Stopford, George Yip
Wiley, 2003 - 268 lappuses
Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.
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