...should be communicated in a way that can be readily understood by the public in the context of other familiar risks. The importance of communicating risks...Indeed, other studies show that when the public is provldsd with the relevant information in an understandable manner, their choices more closely parallel...

...of other familiar risks. The importance of communicating risks to the public is underscored by sons studies that demonstrate little correlation between...complicated, risks. Indeed, other studies show that when tha public is providsd with the relevant information in an understandable manner, their choices more...

...perception and scientific judgements about the magnitudes of risks for a number of activities. Soms have suggested that this is a function of media attention...harmful, but more complicated, risks. Indeed, other studiss ihow that when the public is provided with the relevant information in an understandable manner,...

...that this is a function of media attention on certain risks that are more easily understood (and hsnce covered by the mass media) to the detriment of coverage...Indeed, other studies show that when the public is provldsd with ths relevant Information in an understandable manner, their choices more closely parallel...

...attention on certain risks that are more easily undsrstood (and nance covered by the mass media) to ths detriment of coverage of potentially more harmful,...Indeed, other studies show that when the public is providsd with the relevant information in an understendable manner, their choices more closely parallel...