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THE WRITER'S DIRECTORY OF PERIODICALS

THE fourth printing of this Directory-which is constantly being revised and enlarged began in THE WRITER for July, 1922. The information for it, showing the manuscript market and the manuscript requirements of the various publications listed, is gathered directly from the editors of the periodicals. Great pains are taken to make the information accurate and the Directory complete.

Before submitting manuscripts to any publication, it is advisable to secure a sample copy.

(Continued from May WRITER) OUTDOORS PICTORIAL (M), 425 Tenth st., N. W., Washington, D. C. George B. Lockwood, editor.

A magazine of America's recreation. The official spokesman of the National Outdoors League, devoted solely to promoting a greater national love of natural beauty, of America's outdoors, of American history, and of American travel. Most of its material is contributed gratis by leading public men, foresters, and naturalists, so that the magazine is not in the open market. OUTLOOK (W), 120 East 16th st., New York. $5.00; 15c. Ernest H. Abbott, editor.

Uses timely articles, short stories, some verse, current comment, and reviews.

OVERLAND MONTHLY AND OUT WEST MAGAZINE (M), 356 Pacific Building, San Francisco, Calif. $2.50; 25c. B. Virginia Lee, editor.

Prints short stories, serials, general articles on travel, historic, or outdoor subjects, poetry, and high-class humorous verse. Sets length limit at from 2,800 to 5,000 words. Does not buy photographs, and does not pay for manuscripts. OWN YOUR OWN HOME (M), Macfadden Publications, Inc., 1926 Broadway, New York. $2.50; 25c. John Seymour Winslow, editor.

Vol. I., No. 1-November, 1925. Uses practical, helpful articles on all subjects pertaining to home building, home ownership, equipment, and management from the points of view of both husband and wife. Articles should be written for the man of moderate means and income, who takes care of his own house, yard, garden, and car, and whose wife actually performs most of the labor of keeping house. Photographs of tastefully furnished small house interiors, not above the $10,000 class, are especially wanted, as well as good garden photographs. An occasional poem of domestic sentiment and atmosphere is used.

PACIFIC COAST MOTORIST (M), 911 Province Building, Vancouver, B. C., Canada. $2.50; 25c. Henry E. Kidd, editor.

Uses short stories, general articles, humorous verse, and jokes, but no novelettes, serials, poetry, plays, or juvenile matter. Sets length limit at 3,000 words; buys photographs, prefers fiction that has a motor travelling setting, and pays at the minimum rate of one cent a word on publication.

PACIFIC DRUG REVIEW (M), 35 North Ninth st.,
Portland, Oregon. $2.00; 25c. F. C. Felter, editor.

Prints no fiction and no verse, but uses articles on new business relating to drug storesbuilding plans for drug stores and soda fountains, practical show window display, with detail of mechanism, and money-saving plans. Buys articles on soda fountain management, toilet goods in drug stores, and window display. Sets length limit at from 1,500 to 2,500 words, buys photographs, and pays five dollars a page, except by special arrangement.

PACIFIC SALESMAN (M), 102 Havens Building, Oakland, Calif. $1.00; 15c. Louis C. Towne, editor.

Uses short stories with a specialty salesman's angle, humorous verse of four lines, and jokes. Sets length limit at from 2,000 to 2,500 words, does not buy photographs, and pays on publication.

PARIS AND HOLLYWOOD (M), Fawcett Publications, Robbinsdale, Minn. $2.50; 25c. Jack Smalley, editor.

Prints short stories, not exceeding 2,000 words, with a motion-picture atmosphere, that are brief, romantic, and exciting; general articles with motion-picture features; movie verse; and humorous material. Buys photographs. Pays two cents a word on acceptance.

PARIS NIGHTS (M), 584 Drexel Building, Philadelphia, Penn. W. H. Kofoed, editor.

Vol. I., No. 1-March, 1925. Uses short stories, poetry, humorous verse, and jokes, all brisk, lively, of intriguing sex slant, and with Parisian background. Does not use novelettes, serials, plays, or general articles, or buy photographs. Sets length limit at 2,500 words; verse, 36 lines. Pays between the first and fifteenth of each month.

PARK INTERNATIONAL (B-M), 808 Seventeenth st.,
N. W., Washington, D. C.

Consolidated with the Architectural Record,
New York.
PATHFINDER (W), Washington, D. C. $1.00; 5c.
George D. Mitchell, editor.

Prints short stories, novelettes, serials, general articles, poetry, humorous verse, jokes, and juvenile matter, buying only from publishers and syndicates. Buys nothing direct.

PEOPLE'S HOME JOURNAL (M), 80 Lafayette st., New
York. $1.25; 15c. Kenneth W. Payne editor; Mary
B. Charlton, fiction editor.

Uses short stories, novelettes, and serials, but no general articles, poetry, jokes, plays, or juvenile matter. Sets length limit for short stories at 5,500 words; for serials, at from 15,000 to 60,000 words. Does not buy photo

CONTINUED ON INSIDE BACK COVER

Have You Done Your

THUMB-NAIL BIOGRAPHY

Yet Today?

As reported on page 295, this month's winner carried off the prize of $20.00, at the rate of $2.50 a word, for the following:

Born, yes.
Married, twice.
Dead, no.

That's nice!

Relax from the writing you are doing, take exercise in compression of style, let your sense of humor go!

The rules are exceedingly simple:

1. Write in less than 100 words,

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(FROM "GLIMPSES OF AUTHORS" BY CAROLINE TICKNOR; BY COURTESY OF THE

HOUGHTON MIFFLIN COMPANY.)

CAN AUTHORS' MONTHLY FORUM.

Volume 38

BOSTON, June, 1926

Number 6

TH

Writing for the Millions

By JOHN FARRAR

IN the essay of the month Mr. Farrar, editor of The
Bookman and the George H. Doran Company, seeks the
causes for the popularity of a best-seller.

HE man who successfully writes for the millions is, of course, the good journalist. Fundamentally, whether he be poet, dramatist, novelist, newspaper reporter, or editorial writer, it is his journalistic instinct which makes it possible for him to reach a huge audience. There is no ability which is likely to fade so quickly with advancing age; for whether by instinct or calculation, the good journalist must feel the pulse of the times, and if his mind does not keep pace with the times, he may one day speak with the authoritative voice of a prophet, and the next, find himself an old fogey.

There is not space in so short an article to discuss such servants of the people as Eddie Guest, singer of home truths, Dr. Frank Crane who deals in maxims for the multitude, or Anne Nichols who has apparently written the evergreen of plays. The good journalism of these three will fade less quickly than that of many; for they have reached deep into the sentimentality of mankind for a quality of emotion, bathetic if you like, which does not pass lightly with changes of mood and manner. This discussion I shall confine to the

writing of popular fiction, and, more particularly, to the writing of the best-selling novel.

At the start, we must dispose of the question of Art as opposed to Popularity. It is fairly obvious that the artist may prove popular, and the popular writer artistic; but that a discussion of æsthetic principles in relation to popularity is both endless and futile. The artist who becomes popular must always run a danger of being scorned. It is even possible that Theodore Dreiser, lately arrived in respect to sales, will soon or late be frowned upon by the intelligentsia. Edna St. Vincent Millay is an excellent example of this. Only recently I heard one of the most eminent critics of modern times use her as an example of the pseudo artist who must be dismissed as merely popular. As editor of a publishing house, it would be absurd of me to state that I was not vitually interested in the sales value of a submitted manuscript, yet in answer to a prevailing question, I believe it to be true that any good artistic piece of fiction will, soon or late, find publication.

What would be my first advice to the writer who would be popular?

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