Consumer Value: A Framework for Analysis and ResearchMorris B. Holbrook Psychology Press, 1999 - 203 lappuses As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? |
Saturs
Introduction to consumer value | 1 |
1 | 29 |
3 | 44 |
Possessions materialism and otherdirectedness in | 85 |
5 | 101 |
6 | 121 |
7 | 144 |
the apophatic ethic and the spirit | 159 |
Conclusions | 183 |
199 | |
Citi izdevumi - Skatīt visu
Consumer Value: A Framework for Analysis and Research Morris Holbrook Ierobežota priekšskatīšana - 2002 |
Consumer Value: A Framework for Analysis and Research Morris B. Holbrook Ierobežota priekšskatīšana - 1999 |
Consumer Value: A Framework for Analysis and Research Morris Holbrook Ierobežota priekšskatīšana - 2002 |
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Atsauces uz šo grāmatu
Market-driven Thinking: Achieving Contextual Intelligence Arch G. Woodside Priekšskatījums nav pieejams - 2005 |