editions:ISBN0123704901 - Google grāmatas

M. (2002) Regret in Repeat Purchase Versus Switching Decisions: The Attenuating Role of Decision Justifiability, Journal of Consumer Research, 29(1), 116-128.

Type and Timing of Rewards as Influencing Factors on the Value Perception of ... - 127. lappuse
autors: Ulrich Pohl - 2007 - 214 lapas
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营销科学学报, 2. sējums

2005 - 118 lapas

...Post-Choice Valuation," Marketing Science , 16(2) ,97-111. [4] Inman,JJ and M. Zeelenberg(2002),"Regret in Repeat Purchase versus Switching Decisions! The...Decision Justifiability," Journal of Consumer Research ,29(June), 116-28. [5] Taylor, KA (1997) ,"A Regret Theory Approach to Assessing Consumer Satisfaction,"...

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