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" A deeply held commitment to rebuy or repatronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing despite situational influences and marketing efforts having the potential to cause... "
Type and Timing of Rewards as Influencing Factors on the Value Perception of ... - 12. lappuse
autors: Ulrich Pohl - 2007 - 214 lapas
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Segmentspezifische Kundenzufriedenheitsanalyse: neue Ansätze zur ...

Carsten H. Hahn - 2002 - 250 lapas
...deeply held commitment to rebuy or repatronize a preferred product/service consistently in thefuture, thereby causing repetitive same-brand or same brand-set...purchasing, despite situational influences and marketing effbrts having the potential to cause switching behavior." Hierbei zeigt sich, dass der Wiederkauf...
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Customer Advisory Boards: A Strategic Tool for Customer Relationship Building

Tony Carter - 2003 - 162 lapas
...the act of consuming, loyalty is described here as a deeply held commitment to rebuy or repatronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same-brand-set purchasing, despite situational influences and marketing efforts having the potential...
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Introduction to Marketing

Johan Strydom - 2005 - 330 lapas
...held commitment to rebuy or repatronise a preferred product or service consistently in the future, despite situational influences and marketing efforts having the potential to cause switching behaviour.'38 Not everyone becomes loyal to a particular product. Depending on the product involved...
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Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and ...

Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard - 2005 - 256 lapas
...a reasonably comprehensive definition of loyalty: A deeply held commitment to rebuy or repatronize a preferred product/service consistently in the future,...marketing efforts having the potential to cause switching behavior.2 Loyalty is, in simpler terms, a reliance on a particular brand or company even though numerous...
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Ideengenerierung mit Konsumenten im Internet

Jan Henrik Soll - 2006 - 246 lapas
...Loyalität versteht als „a deeply held commitment to rebuy or repatronize a preferred/product Service consistently in the future, thereby causing repetitive...having the potential to cause switching behaviour." Als Einflussfaktoren der Einstellungskomponente werden in der Literatur zum Beispiel Vertrauen (siehe...
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Customer Relationship Management, 2/e

Ed Peelen - 2006 - 476 lapas
...geformuleerd: Loyalty is a deeply held commitment to rebuy or repatronize a preferred productIservice consistently in the future, thereby causing repetitive...marketing efforts having the potential to cause switching behavior. Met deze definitie neemt hij tegelijkertijd de twijfel weg dat het mogelijk om verschillende...
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Phänomen Luxusmarke: identitätsstiftende Effekte und Determinanten der ...

Miriam Büttner - 2006 - 144 lapas
...Perspektiven als „a deeply held commitment to rebuy or repatronize a preferred product l Service consistently in the future, thereby causing repetitive...or same brand-set purchasing, despite situational influtnces and marketing efforts having the potential to cause sa/itching behaviour. 'iso Von Treue...
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Warranty Management and Product Manufacture

D. N. Prabhakar Murthy, Wallace R. Blischke - 2005 - 302 lapas
...2.3.4. A definition of loyalty is the following: A deeply held commitment to re-buy or re-patronize a preferred product/service consistently in the future, thereby causing repetitive samebrand or same-brand-set purchasing, despite situational influences and marketing efforts having the potential...
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Encyclopedia of Information Technology Curriculum Integration

Tomei, Lawrence A. - 2008 - 1146 lapas
...re-patronize a preferred product or service consistently in the future, thereby causing repetitive same brand-set purchasing despite situational influences...marketing efforts having the potential to cause switching behavior. Hacker: A programmer who breaks into computer systems in order to steal or change or destroy...
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