 | Carsten H. Hahn - 2002 - 272 lapas
...deeply held commitment to rebuy or repatronize a preferred product/service consistently in thefuture, thereby causing repetitive same-brand or same brand-set...purchasing, despite situational influences and marketing effbrts having the potential to cause switching behavior." Hierbei zeigt sich, dass der Wiederkauf... | |
 | Tony Carter - 2003 - 184 lapas
...the act of consuming, loyalty is described here as a deeply held commitment to rebuy or repatronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same-brand-set purchasing, despite situational influences and marketing efforts having the potential... | |
 | Johan Botha, Cornelius Bothma, Annekie Brink - 2005 - 348 lapas
...held commitment to rebuy or repatronise a preferred product or service consistently in the future, despite situational influences and marketing efforts having the potential to cause switching behaviour.'38 Not everyone becomes loyal to a particular product. Depending on the product involved... | |
 | Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard - 2005 - 256 lapas
...a reasonably comprehensive definition of loyalty: A deeply held commitment to rebuy or repatronize a preferred product/service consistently in the future,...marketing efforts having the potential to cause switching behavior.2 Loyalty is, in simpler terms, a reliance on a particular brand or company even though numerous... | |
 | Jan Henrik Soll - 2006 - 270 lapas
...Loyalität versteht als „a deeply held commitment to rebuy or repatronize a preferred/product Service consistently in the future, thereby causing repetitive...having the potential to cause switching behaviour." Als Einflussfaktoren der Einstellungskomponente werden in der Literatur zum Beispiel Vertrauen (siehe... | |
 | Ed Peelen - 2006 - 510 lapas
...geformuleerd: Loyalty is a deeply held commitment to rebuy or repatronize a preferred productIservice consistently in the future, thereby causing repetitive...marketing efforts having the potential to cause switching behavior. Met deze definitie neemt hij tegelijkertijd de twijfel weg dat het mogelijk om verschillende... | |
 | D. N. Prabhakar Murthy, Wallace R. Blischke - 2005 - 328 lapas
...2.3.4. A definition of loyalty is the following: A deeply held commitment to re-buy or re-patronize a preferred product/service consistently in the future, thereby causing repetitive samebrand or same-brand-set purchasing, despite situational influences and marketing efforts having the potential... | |
 | Tomei, Lawrence A. - 2008 - 1146 lapas
...re-patronize a preferred product or service consistently in the future, thereby causing repetitive same brand-set purchasing despite situational influences...marketing efforts having the potential to cause switching behavior. Hacker: A programmer who breaks into computer systems in order to steal or change or destroy... | |
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A deeply held commitment to rebuy or repatronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing despite situational influences and marketing efforts having the potential to cause... 