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" JE (2003): Do reverse-worded items confound measures in cross-cultural consumer research? The case of the material values scale, in: Journal of Consumer Research, 30. "
Type and Timing of Rewards as Influencing Factors on the Value Perception of ... - 130. lappuse
autors: Ulrich Pohl - 2007 - 214 lapas
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Käuferverhalten: Grundlagen - Perspektiven - Anwendungen

Thomas Foscht, Bernhard Swoboda - 2005 - 308 lapas
...Understanding Cultural Diversity in Business, 2. Aufl., London. Wong, N./Rindfleisch, A./Burroughs, JE (2003): Do reverse-worded items confound measures...consumer research? The case of the material values scale, in: Journal of Consumer Research, 30. Jg., Nr. l, S. 72-91. Wells, WD /Gubar, G. (1966): Life Cycle...
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The Handbook of Marketing Research: Uses, Misuses, and Future Advances

Rajiv Grover, Marco Vriens - 2006 - 705 lapas
...Controlling for acquiescence response set in scale development. Journal of Applied Psychology, 67, 555-561. Wong, N., Rindfleisch, A., & Burroughs, JE (2003)....material values scale. Journal of Consumer Research, 30, 72-91. 7 ONLINE MARKETING RESEARCH JEFF MILLER Burke, Inc. BACKGROUND AND OVERVIEW The Online Research...
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Käuferverhalten: Grundlagen - Perspektiven - Anwendungen ; [Bachelor-geeignet]

Thomas Foscht - 2007 - 308 lapas
...Understanding Cultural Diversity in Business, 2. Aufl., London. Wong, N./Rindfleisch, A./Burroughs, JE (2003): Do reverse-worded items confound measures...consumer research? The case of the material values scale, in: Journal of Consumer Research, 30. Jg., Nr. l, S. 72-91. Wells, WD /Gubar, G. (1966): Life Cycle...
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Interkulturelles Marketing-Management: Erfolgsstrategien, Konzepte, Analysen

Christin Emrich - 2007 - 393 lapas
...Wißmeier, UK (Hrsg.): Internationales Marketing-Management, München, S. 101-137 Wong, N.; Rindfleisch, A.; Burroughs, JE [2003]: Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research?, in: Journal of Consumer Research, 30,June, S. 72-91 Woods, WA; Cheron, EJ; Kim, DH [1985]: Strategic...
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