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" JE (2003): Do reverse-worded items confound measures in cross-cultural consumer research? The case of the material values scale, in: Journal of Consumer Research, 30. "
Type and Timing of Rewards as Influencing Factors on the Value Perception of ... - 130. lappuse
autors: Ulrich Pohl - 2007 - 214 lapas
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The Handbook of Marketing Research: Uses, Misuses, and Future Advances

Rajiv Grover, Marco Vriens - 2006 - 726 lapas
...Controlling for acquiescence response set in scale development. Journal of Applied Psychology, 67, 555-561. Wong, N., Rindfleisch, A., & Burroughs, JE (2003)....material values scale. Journal of Consumer Research, 30, 72-91. 7 ONLINE MARKETING RESEARCH JEFF MILLER Burke, Inc. BACKGROUND AND OVERVIEW The Online Research...
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