Type and Timing of Rewards as Influencing Factors on the Value Perception of a Customer Loyalty ProgramMaster's Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, Maastricht University, language: English, abstract: Although this research is also occupied with customer loyalty programs it examines a new customer loyalty model which tests the influence of reward systems on the value perception of a loyalty program. Thus, the thesis introduces an empirical research on a two part model, whereas one part differentiates between direct and indirect premiums (type of reward) and the second part investigates the differences between delayed and proactive reward programs (timing of reward). The study aims at finding differences between the type and the timing of reward on the value perception of a loyalty program, which is new in academic research. In addition, this study grounds on the automobile industry, i.e. a high involvement setting, in contrast to prior academic science which focused on the low involvement setting. The inclusion of moderating factors that contain information on customer's relationship maintenance motivation and relational benefits shall also help to shed light on differences in value perception according to the level of dedication or constraint based relationships. In addition, the degree of social, confidence and special treatment benefits is also assumed to manipulate the value perception of loyalty programs as moderating factors. Lastly, the study discovers relationships between the type and the timing of reward. The study results clearly reveal that there is no difference between direct and indirect rewards, whereas the proactive system demonstrates to have an obviously higher value perception than delayed rewards. Furthermore, the moderating factors partly prove to influence value perception. Hence, dedication based relationships favour direct rewards over indirect rewards and the proactive system over the delayed system. The same holds true for confidence benefits whereas constraint b |
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1.5. rezultāts no 10.
iii. lappuse
22 25 3.3 The difference between customer loyalty programs and promotion activities .............. 3.3.1 Sales Promotion in form of ... 31 3.3.6 Proactive loyalty reward program.
22 25 3.3 The difference between customer loyalty programs and promotion activities .............. 3.3.1 Sales Promotion in form of ... 31 3.3.6 Proactive loyalty reward program.
1. lappuse
Whereas the former authors examine the influence of the type of reward and the timing of reward on value perception of a loyalty program (Yi and Jeon, 2003), the latter authors describe a model that distinguishes between reactive ...
Whereas the former authors examine the influence of the type of reward and the timing of reward on value perception of a loyalty program (Yi and Jeon, 2003), the latter authors describe a model that distinguishes between reactive ...
2. lappuse
In other words, Kumar and Shah (2004) are the first ones to introduce the concept of proactive rewards instead of only focusing on reactive or ... found no significant interaction effect between timing of reward and type of reward.
In other words, Kumar and Shah (2004) are the first ones to introduce the concept of proactive rewards instead of only focusing on reactive or ... found no significant interaction effect between timing of reward and type of reward.
3. lappuse
1.3 Overall Problem Statement The above mentioned shortcomings of previous academic research show that an elaborate study about the influencing factors type and timing of reward on the value perception of a loyalty reward program is ...
1.3 Overall Problem Statement The above mentioned shortcomings of previous academic research show that an elaborate study about the influencing factors type and timing of reward on the value perception of a loyalty reward program is ...
4. lappuse
According to the model of Yi and Jeon (2003), the type of reward and the timing of reward have an influence on the value perception of a loyalty program. However, the model has been revised and will be tested given a high involvement ...
According to the model of Yi and Jeon (2003), the type of reward and the timing of reward have an influence on the value perception of a loyalty program. However, the model has been revised and will be tested given a high involvement ...
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Saturs
| 1 | |
| 9 | |
| 22 | |
Consumer buying decision process | 41 |
Hypotheses Development | 61 |
Research and questionnaire design | 71 |
Data analysis | 86 |
Conclusion | 112 |
Questionnaire English | 131 |
Questionnaire German | 139 |
Frequencies | 147 |
Appendix 4 Factor analysis | 167 |
Appendix 5 Reliability analysis | 177 |
Additional outcomes | 194 |
Citi izdevumi - Skatīt visu
Type and timing of rewards as influencing factors on the value perception of ... Ulrich Pohl Ierobežota priekšskatīšana - 2007 |
Bieži izmantoti vārdi un frāzes
100,0 trifft überhaupt according addition analysis attitude attitudinal based relationship behaviour benefits beta brand car dealer chapter Component confidence consumer customer loyalty customer loyalty programs decision decision making process dedication definition delayed delayed program developed Dick and Basu direct discussion DT DT DT effect factors Figure findings firm Frequency Percent Valid Furthermore garage groups hand Hence high involvement higher household hypothesis important indirect rewards influence Journal loyalty program Marketing means measure mentioned Method Model needs offer Percent Cumulative Percent Percent Valid Percent positive Prämien premiums proactive reward problem provider purchase questionnaire questions reward program role sample scales setting shows significant situational social Square term Total Valid Frequency trifft völlig trifft wenig trifft ziemlich trifft zu trifft type of reward Valid Frequency Percent Valid Percent Cumulative value perception variables völlig zu Total ziemlich zu trifft
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Bibliogrāfiskā informācija
| Nosaukums | Type and Timing of Rewards as Influencing Factors on the Value Perception of a Customer Loyalty Program |
| Autors | Ulrich Pohl |
| Izdevējs | GRIN Verlag, 2007 |
| ISBN | 3638685306, 9783638685306 |
| Apjoms | 214 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |