...FORECASTS? The main variable that is usually forecast for the new media is their rate of adoption — that is, the relative speed with which an innovation is adopted by members of a system. When the number of US households adopting such new media as VCRs and microcomputers is plotted...

...There is a third specific way in which the time dimension is involved in the diffusion of innovations. The rate of adoption is the relative speed with which an innovation is adopted by members of a social system. When the number of individuals adopting a new idea is plotted on a cumulative frequency...

...evident. Preventive innovations are characterized by a relatively slow rate of adoption, defined as the relative speed with which an innovation is adopted by members of a system. A preventive innovation is adopted by an individual in order to avoid the possibility of...

...time dimension is involved in the diffusion of innovations concerns the rate of adoption, defined as the relative speed with which an innovation is adopted by members of a social system. When the number of individuals adopting a new idea is plotted on a cumulative frequency...

...However, the changes did not yet result in consumer acceptance and adoption.136' Ad 3: The innovation's rate of adoption is the relative speed with which an innovation is adopted by members of a social system; it is determined by five relevant attributes: (1) relative advantage, (2) compatibility,...

...and on the 'S-shaped diffusion curve', which represents the 'rate of adoption' of an innovation, or 'the relative speed with which an innovation is adopted by members of a social system' (Rogers 1995:22). Markee presents a simplified version of the S-shaped curve in his...

...that is perceived as new, and "diffusion" is the process by which it is adopted (Rogers, pp. 19-20). The "rate of adoption" is the relative speed with which an innovation is adopted by members of a social system such as a church (p. 146). Most desirable innovations require considerable time lag...

...eine Innovation übernommen haben, kategorisiert werden? 4.3 Adaptionsrate und Übernehmertypologie „Rate of adoption is the relative speed with which an innovation is adopted by members of a social system. It is generally measured as the number of individuals who adopt a new idea in a special...

...person who influences innovation decisions in a direction deemed desirable by a change agency. Adopters The rate of adoption is the relative speed with which an innovation is adopted by members of a social system. Important to understanding the diffusion process are adoption categories or classifications...

...ADOPTION AND DIFFUSION Rogers and Shoemaker (1971, p. 154) define adoption of innovations in general as "the relative speed with which an innovation is adopted by members of a social system." More specifically, Agarwal et al. (1997, p. 347) define organizational adoption of...