 ... the degree to which an innovation is perceived as relatively difficult to understand and use; • trialability, the degree to which an innovation may be experimented with on a limited basis, and • observability, the degree to which the results of...  Information Systems Evaluation Management - 5. lappuselaboja - 2001 - 336 lapasIerobežota priekšskatīšana - Par šo grāmatu
 | Arthur Levine - 1980 - 248 lapas
...relatively difficult to understand and use"), tnalability, elsewhere called triability and divisibility ("the degree to which an innovation may be experimented with on a limited basis"), and observability, also called communicability ("the degree to which the results of an innovation are... | |
 | Ralph J. DiClemente, John L. Peterson - 1994 - 366 lapas
...perceived as consistent with the existing values, past experiences, and needs of potential adopters; (31 trialability. the degree to which an innovation may be experimented with on a limited basis; (41 observability, the degree to which the results of an innovation are visible to people; and (51... | |
 | Everett M. Rogers - 2010 - 550 lapas
...than innovations that require the adopter to develop new skills and understandings. 4. Trialability is the degree to which an innovation may be experimented with on a limited basis. New ideas that can be tried on the installment plan will generally be adopted more quickly than innovations... | |
 | Kees Camfferman - 1997 - 406 lapas
...innovation is difficult to understand and use. Trialability: the degree to which an innovation can be tried on a limited basis. Observability: the degree to which the results of an adopted innovation are easily observed by other potential adopters. Since Tritschler (1970), the applicability... | |
 | Constance Rimmer Tiffany, Louette R. Johnson Lutjens - 1998 - 420 lapas
...degree of perceived complexity an innovation possesses, the lower its rate of adoption. "Trlalability is the degree to which an innovation may be experimented with on a limited basis" (Rogers, 1995, p. 243). Adopters like trialability because it reduces uncertainty about the impact... | |
 | William Burch - 1998 - 216 lapas
...Complexity: the degree to which an innovation is perceived as difficuh to understand and use Trialubility: the degree to which an innovation may be experimented with on a trial basis Observability: the degree to which the resuhs of an innovation are visible to others These... | |
 | Miroslav Nincic, Joseph Lepgold - 2000 - 414 lapas
...relative advantage (the degree to which an innovation is perceived as better than the idea it supersedes), complexity (the degree to which an innovation is perceived...innovation may be experimented with on a limited basis), and observability (the degree to which the results of an innovation are observable to others). Most... | |
 | John L. Peterson, Ralph J. DiClemente - 2000 - 364 lapas
...complexity, defined as the degree to which an innovation is perceived as difficult to understand; (4) trialability, the degree to which an innovation may be experimented with on a limited basis; and (5) observability, the degree to which the results of an innovation are visible to others.1 An... | |
 | Barbara Ann Good - 2000 - 156 lapas
...difficult to understand and use. Innovations that are easier to understand will be adopted more rapidly. 4. Trialability: the degree to which an innovation may be experimented with on a limited basis. New ideas that afford the decision-maker with the option of a trial will be more rapidly adopted, as... | |
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