Odyssey: Pepsi to Apple...a Journey of Adventure, Ideas & the Future
3Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?2 When Steve Jobs, the maverick computer genius and head of Apple Computers, issued that challenge, Sculley turned his back on everything he had struggled to achieve at Pepsi. The two of them spent some heady months in the effort, like two Davids taking on Goliath -- IBM. But there were painful months, too, during the worst of Apple1s troubles, when their close friendship turned destructive. Recreates their painful boardroom showdown over the direction of Apple. Reveals how he and a group of tough, irreverent managers rebuilt Apple. Photos.
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The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu