Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future Sculley reveals how he made the extraordinary transformation from the CEO and supersalesman of PepsiCo to the visionary who turned Apple Computer Company into the nation's most unconventional success story. 16-page photo insert. |
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
Lietotāja recenzija - Not Available - Book VerdictThe chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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Bibliogrāfiskā informācija
| Nosaukums | Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future Perennial Library |
| Autori | John Sculley, John A Byre |
| Izdevums: | jauns izdevums, ilustrēts |
| Izdevējs | Harper & Row, 1988 |
| ISBN | 0060915277, 9780060915278 |
| Apjoms | 450 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |