Global Business Alliances: Theory and PracticeBloomsbury Academic, 2002. gada 30. marts - 240 lappuses Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Dr. Culpan offers the essentials of global partnering as seen from a strategic management viewpoint. He examines joint ventures, non-equity alliances, and business options designed to give a competitive edge over other allied firms. New conceptual models help to clarify various strategies and collaborative processes. |
Saturs
Introduction | 1 |
Theoretical Foundations | 17 |
1 Major Theories and Their Relevance to Strategic | 31 |
Autortiesības | |
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