Switching to Digital Television: UK Public Policy and the Market

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Intellect Books, 2007 - 251 lappuses
Sometime in the next four years, in a move that is bound to anger consumers and endanger the careers of politicians, the United Kingdom plans to turn off its analog, terrestrial television and switch fully to digital TV. Switching to Digital Television argues that, in order for the initiative to succeed, public policymakers need to carefully consider competitive market forces and collaborate with the broadcasting industry.
This authoritative study of the government policy behind the switchover also draws on the United Kingdom's experience as a basis for comparative analysis of the United States, Japan, and western European nations, all of which will face similar questions in coming years. “The book provides an interesting and 'different' history of Digital Television, and if you want to know why and how the decisions were made, it deserves a place on your bookshelf.”– Jim Slater, Image Technology Magazine “Michael Starks brilliantly describes the complex mix of Government and industry responses to technological change which have led to the digital switchover process in the UK.”—Barry Cox, Chairman of Digital UK

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Atlasītās lappuses

Saturs

Public Policy and the Market
1
Who Wants Digital Terrestrial Television?
19
Digital Pay TV?
41
Shipwreck and Rescue
64
Charting a New Course
87
Politics and Responsibilities
111
Consumers are Voters
135
International Perspective
154
The Bigger Picture
178
Mapping Digital Switchover
196
Notes
219
Select Bibliography
236
List of Abbreviations
242
Index
244
Back Cover
253
Autortiesības

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Populāri fragmenti

118. lappuse - Improve the quality of life for all through cultural and sporting activities, to support the pursuit of excellence, and champion the tourism, creative and leisure industries.
25. lappuse - is no more than a reflection of the values of the narrow elite which controls it and has always thought that its tastes are synonymous with quality.'10 British TV, he said, was 'obsessed with class', tended to 'hark back to the past' and was dominated by 'anti-commercial attitudes'.
156. lappuse - Their obligation was simply to provide a free digital video programming service the resolution of which is comparable to or better than that of today's service and aired during the same time periods that their analog channel is broadcasting.
156. lappuse - I never met anyone who truly believed that the broadcasters would give back the analog channels. In the foreseeable future, Americans were not about to throw away their 200 million analog televisions, so broadcasters would not stop sending signals to them. Nor did anyone truly think high-definition televisions would supplement analog...
60. lappuse - It standardizes a generic interface between interactive digital applications and the terminals on which those applications execute. This interface decouples different providers" applications from the specific hardware and software details of different MHP terminal implementations.
231. lappuse - Digital Broadcast Television Transition: Estimated Cost of Supporting Set-Top Boxes to Help Advance the DTV Transition," February 17, 2005 ("GAO Report").
115. lappuse - ... to liaise with TV equipment manufacturers, retailers, digital platform operators and consumer groups to ensure understanding of, and support for, the switchover programme.
214. lappuse - DVB occupies a strange halfway house between the formal standards setting world and the plethora of private industry groups. Technically a private industry grouping it took a role which was much more than that might suggest. The fact that it had been established and was chaired by a highly placed German civil servant, and that it included European Union and national officials and consciously attempted to reach out to the entire European TV industry, did much to enhance its status. The desire of policy-makers...
54. lappuse - What does affordable mean in this context? It means prices which are within the reach of people on low and fixed incomes, particularly elderly people for many of whom television is the most important and reliable companion in their daily lives...
130. lappuse - We see no reason why the licence fee payer should fund analogue switchoff. Licence fee payers already face covering the costs of replacing their analogue television sets and recorders and possibly updating their aerials. In addition the Government are set to benefit financially from analogue switch-off. It is estimated that the benefit to the UK economy will be between £1.1 and £2.2 billion.

Par autoru (2007)

Michael Starks is an associate of the program in comparative media law and policy at Oxford University. He is the former manager of the UK Digital TV Project and has directed much of the BBC's work on digital television.

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