Publishers' Preface

The publishers hold the copyright to this volume in trust for The Cincinnati College of Finance Commerce and Accounts to which institution the proceeds of its sale go to increase the endowment fund. The great cause of commercial education and the part Cincinnati is playing in the movement are set forth in the address on Advertising.

THE ROBERT CLARKE CO.

Cincinnati, May 1, 1907

Advertising as a Branch of Commercial Education.

(An address delivered at the third annual dinner of the Advertisers' Club of Cincinnati, Grand Hotel, Wednesday evening, January 16, 1907.)

Mr. Toastmaster and Gentlemen

The systems of education now generally prevailing, were conceived in the past ages when the world's population was principally divided among the farmer, soldier and members of the so called learned professions. Sciences were looked upon as works of the Evil One and a knowledge of the classics, as the sole accomplishment of a gentleman. The people were plundered by the nobility; war was the occupation of nations; theology the chief subject of intellectual combat; industry and commerce tolerated vocations of a despised middle class; shop keeping, regarded as inherently degrading. Although plunder has given way to economic freedom; war to commercial treaties; theology bended its knee to science; and industry and commerce become the civilizers of the world, yet the main features of the old systems of education generally prevail despite the changed condi