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(b) Except as provided in subsection (c), the standards prescribed under subsection (a) shall include the requirement that each commercial television broadcast licensee shall limit the duration of advertising in children's television programming to not more than 10.5 minutes per hour on weekends and not more than 12 minutes per hour on weekdays. (c) After January 1, 1993, the Commission
(1) may review and evaluate the advertising duration limitations required by subsection (b); and
(2) may, after notice and public comment and a demonstration of the need for modification of such limitations, modify such limitations in accordance with the public interest.
(d) As used in this section, the term "commercial television broadcast licensee" includes a cable operator, as defined in section 602 of the Communications Act of 1934 (47 U.S.C. 522). CONSIDERATION OF CHILDREN'S TELEVISION SERVICE IN BROADCAST
LICENSE RENEWAL SEC. 103. [47 U.S.C. 303b) (a) After the standards required by section 102 are in effect, the Commission shall, in its review of any application for renewal of a commercial or noncommercial television broadcast license, consider the extent to which the licensee
(1) has complied with such standards; and
(2) has served the educational and informational needs of children through the licensee's overall programming, including programming specifically designed to serve such needs.
(b) In addition to consideration of the licensee's programming as required under subsection (a), the Commission may consider
(1) any special nonbroadcast efforts by the licensee which enhance the educational and informational value of such programming to children; and
(2) any special efforts by the licensee to produce or support programming broadcast by another station in the licensee's marketplace which is specifically designed to serve the educational and informational needs of children.
PROGRAM LENGTH COMMERCIAL MATTER SEC. 104. Within 180 days after the date of enactment of this Act, the Commission shall complete the proceeding known as “Revision of Programming and Commercialization Policies, Ascertainment Requirements and Program Log Requirements for Commercial Television Stations", MM Docket No. 83–670.
TITLE II—ENDOWMENT FOR CHILDREN'S EDUCATIONAL
SEC. 201. [47 U.S.C. 609 note) This title may be cited as the "National Endowment for Children's Educational Television Act of 1990”.
(1) children in the United States are lagging behind those in other countries in fundamental intellectual skills, including reading, writing, mathematics, science, and geography;
(2) these fundamental skills are essential for the future governmental and industrial leadership of the United States;
(3) the United States must act now to greatly improve the education of its children;
(4) television is watched by children about three hours each day on average and can be effective in teaching children;
(5) educational television programming for children is aired too infrequently either because public broadcast licensees and permittees lack funds or because commercial broadcast licensees and permittees or cable television system operators do not have the economic incentive; and
(6) the Federal Government can assist in the creation of children's educational television by establishing a National Endowment for Children's Educational Television to supplement the children's educational programming funded by other
governmental entities. NATIONAL ENDOWMENT FOR CHILDREN'S EDUCATIONAL TELEVISION
1 This section added a new subpart B to part IV of title III of the Communications Act of 1934, and made additional conforming changes in that Act, and is reflected in the part of this compilation containing that Act.