GM

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Design: A Work of Art

Final as recorded

1062U

1.

MUSIC UP:

Music is a classical piece

A hand holding a paint brush goes to a color on a palette, the camera follows it to the canvas. We see the first stroke of color on the canvas. Fade up title: Design ... A Work of Art

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2.

Close-up of the eyes of a designer, camera tilts down to see a chair
design.

4. Close-up of a rendition of the design of a clock.

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5.

Camera zooms out.

Medium shot of hands working at the keyboard of computer. The camera
tilts ups to the computer screen.

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6.

A close up of a color rendition of a car. The camera zooms out to see the designer working.

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7. A close up of a second designer. Zoom out to see the sketch he is working

8. A third designer putting the finishing touches on a color rendition.

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9.

Wide shot of board with other designs. Designer enters and discusses design with another designer.

VOICE OVER NARRATOR:

CREATING AN INDUSTRIAL DESIGN ... A CHAIR ... A LAMP
A TABLE... OR A FENDER ON A CAR ALL REQUIRE
CREATIVE TALENTS, ENERGIES AND ABILITY TO TRANSFORM
IDEAS INTO REALITY.

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10. Classroom shot at the Center for Creative Studies.

VOICE OVER NARRATION:

THE CENTER FOR CREATIVE STUDIES, COLLEGE OF ART AND
DESIGN, IN DETROIT, IS ONE OF ONLY THREE

INSTITUTIONS IN THE COUNTRY OFFERING A DEGREE IN
TRANSPORTATION DESIGN IN ADDITION TO ITS FINE ARTS
PROGRAM.

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11. An interview with Arthur Greenblatt, Academic Dean, Center for Creative Studies, School of Art and Design.

SUPER: Arthur Greenblatt, Academic Dean

Center for Creative Studies

"Students apply by portfolio. In that portfolio we look at drawings, we look at paintings. So, in essence the student applying as industrial design student may come in with cars, or may come in with products. But chances are, he comes in with landscapes and drawings. So we all start very much the same way. The courses that the industrial design student takes in the beginning are drawing courses, color course, basic design course. Basically the same courses that all of the students take whether they are fine arts majors or crafts major, they will be taking many of the

same courses.

I'd probably say the way we look at transportation of cars that, transportation is a very difficult design problem. It is in fact an extremelly complex design.

One of the things that people don't realize in transportation is that after the vehicle moves around, it is in effect a sculpture, it is a piece of art, whether you sit in it, we're not used to sitting in sculpture. We're not used to driving sculpture around because during the time that ve drive the vehicle, it's a utilitary object. It gets us to the grocery store, it gets us to school, it gets us home and it serves its purpose. I don't know whether its primary purpose or its secondary purpose is its sculptural intent. But we know there is a sculptural intent. We have artists designing. We have artists making it look the way it does. That car is in fact the work of art.

If the integrity is in the vehicle, then the integrity is in the design its important that the integrity of the design be protected. And whether that's the student design or a senior designers design, whether it belongs to an individual or it belongs to a corporation, the integrity of the design deserves the same kind of protection that a design would receive if it were done on a piece of paper. Because there is no less value in a three dimensional design as their is in a two dimensional design.

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12. Two designers discussing a design at a drawing table.

VOICE OVER NARRATOR:

THERE ARE MANY STEPS IN DEVELOPING A CAR DESIGN.
TEAMS OF GENERAL MOTORS DESIGNERS, SCULPTORS AND
ENGINEERS WORK INDEPENDENTLY AND THEN COLLECTIVELY
CREATING THE FINISHED PRODUCT.

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13. Two GM sculptors working on the hood of a full-scale clay model. A designer enters the picture.

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14. Bill Porter, head of Buick Design studio sitting at a drawing board.

SUPER:

William Porter, Chief Designer, Buick Exterior Studio DISSOLVE SUPER: Education, BFA, University of Louisville, Major: Painting MA, Industrial Design, Pratt Institute

"Whether you're organizing the visual forms in a painting or you're organizing the visual forms in a piece of sculpture or whether you're organizing the visual forms of an automobile, you're essentially dealing with the same general field of endeavor.

Our designers are all graduates of industrial design schools around the country. Our modelers, most of them have degrees, some even have masters degrees in sculpturing and so on. So we have highly trained people who are working intensively at creating these products.