...advocates that innovation is a required element of entrepreneurial activity. He defines innovation as "the effort to create purposeful, focused change in an enterprise's economic or social potential." Using this definition, he discusses the source of and principles ruling innovation. Entrepreneurship...

...then, refers not to an enterprise's size or age but to a certain kind of activity. At the heart of that activity is innovation: the effort to create purposeful,...change in an enterprise's economic or social potential. Sources of Innovation There are, of course, innovations that spring from a flash of genius. Most innovations,...

...article "The Discipline of Innovation," published byH*rvardBusmssBKviewm 1998, defines innovation as "the effort to create purposeful, focused change in an enterprise's economic or social potential" The history of American business makes it clear that sustained innovation is a prerequisite for an...