Odyssey: Pepsi to Apple ... a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Sculley reveals how he made the extraordinary transformation from the CEO and supersalesman of PepsiCo to the visionary who turned Apple Computer Company into the nation's most unconventional success story. 16-page photo insert. |
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1.3. rezultāts no 17.
45. lappuse
... social conscience back . People became interested in fairness , values , and ethics . As a marketing campaign , the Challenge jibed perfectly with the changing social climate in America . It seemed fair and ethical . It was a grass ...
... social conscience back . People became interested in fairness , values , and ethics . As a marketing campaign , the Challenge jibed perfectly with the changing social climate in America . It seemed fair and ethical . It was a grass ...
123. lappuse
... social contract ; it's commitment based upon a new ethic that drives the survival of the third - wave company . I had viewed up close the effects of blind loyalty to know it less as a virtue than a disadvantage . I knew how important ...
... social contract ; it's commitment based upon a new ethic that drives the survival of the third - wave company . I had viewed up close the effects of blind loyalty to know it less as a virtue than a disadvantage . I knew how important ...
437. lappuse
... social impact of printing press and , 151 , 400-1 Borland International , 347 , 376 Bottling ( bottlers ) , 11 Coke bottle and , 21 Cola Wars and , 17-18 computers and , 57 , 82 , 192 convention of , 81-82 functional structure and , 277 ...
... social impact of printing press and , 151 , 400-1 Borland International , 347 , 376 Bottling ( bottlers ) , 11 Coke bottle and , 21 Cola Wars and , 17-18 computers and , 57 , 82 , 192 convention of , 81-82 functional structure and , 277 ...
Saturs
A Telephone Call | 56 |
The Third Wave | 92 |
Fish on a Hook | 100 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day chief executive Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months needed never Nielsen pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things thought tion told trying turned users vision walked Xerox
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Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |