Odyssey: Pepsi to Apple ... a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Sculley reveals how he made the extraordinary transformation from the CEO and supersalesman of PepsiCo to the visionary who turned Apple Computer Company into the nation's most unconventional success story. 16-page photo insert. |
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1.3. rezultāts no 44.
44. lappuse
... showed an old Southerner sipping two colas , one labeled L , the other M. When he was all done , the masks were pulled off the bottles to reveal that his choice was Pepsi , even though he claimed to be a lifelong Coke drinker . " Pepsi ...
... showed an old Southerner sipping two colas , one labeled L , the other M. When he was all done , the masks were pulled off the bottles to reveal that his choice was Pepsi , even though he claimed to be a lifelong Coke drinker . " Pepsi ...
212. lappuse
... showed a businessman working on an IBM com- puter as the words " Syntax Error " came on the screen . The person would get so frustrated that he'd grab his IBM unit and smash it against the wall . Another one showed people using chain ...
... showed a businessman working on an IBM com- puter as the words " Syntax Error " came on the screen . The person would get so frustrated that he'd grab his IBM unit and smash it against the wall . Another one showed people using chain ...
228. lappuse
... showed the ad laid an egg . Advertising Age reported that fewer than 20 percent of the viewers who claimed to have seen it could describe the commercial correctly . Another sur- vey showed it was the most memorable of the ninety - eight ...
... showed the ad laid an egg . Advertising Age reported that fewer than 20 percent of the viewers who claimed to have seen it could describe the commercial correctly . Another sur- vey showed it was the most memorable of the ninety - eight ...
Saturs
A Telephone Call | 56 |
The Third Wave | 92 |
Fish on a Hook | 100 |
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able advertising allow already America Apple Apple's asked became become began believed better Bill building called Challenge Coke company's competition consumer corporate create creative decision didn't early event executive experience feel felt future give going hand head ideas important individual industry interested It's John Kendall knew less living look Macintosh major meeting Mike million mind months move needed never once operations organization Pepsi percent personal computer position possible president problems seemed sell share showed soft drinks staff Steve success talk tell things thought tion told trying turned understand users Valley walked
Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |