Odyssey: Pepsi to Apple ... a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Sculley reveals how he made the extraordinary transformation from the CEO and supersalesman of PepsiCo to the visionary who turned Apple Computer Company into the nation's most unconventional success story. 16-page photo insert. |
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1.3. rezultāts no 74.
217. lappuse
... sell personal comput- ing more than the personal computer . Every new , highly innovative product creates a new ... sell the solu- tion only it could provide . And we had to do this at the very mo- ment the home computer market went bust ...
... sell personal comput- ing more than the personal computer . Every new , highly innovative product creates a new ... sell the solu- tion only it could provide . And we had to do this at the very mo- ment the home computer market went bust ...
220. lappuse
... sell the future to sell Ap- ple's vision and its stake in an exciting industry . This is unusual in marketing . Buyers of cars , for instance , may have loyalties to Ford or GM , but these tend to be inseparable from product loyalties ...
... sell the future to sell Ap- ple's vision and its stake in an exciting industry . This is unusual in marketing . Buyers of cars , for instance , may have loyalties to Ford or GM , but these tend to be inseparable from product loyalties ...
230. lappuse
... selling that product without losing money on it . Dealers who initially tried to sell the PCjr . for $ 1,698 now were virtually giving it away for under $ 900 . The price undercut the Apple IIc by at least $ 200 , and even worse , IBM ...
... selling that product without losing money on it . Dealers who initially tried to sell the PCjr . for $ 1,698 now were virtually giving it away for under $ 900 . The price undercut the Apple IIc by at least $ 200 , and even worse , IBM ...
Saturs
A Telephone Call | 56 |
The Third Wave | 92 |
Fish on a Hook | 100 |
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able advertising allow already America Apple Apple's asked became become began believed better Bill building called Challenge Coke company's competition consumer corporate create creative decision didn't early event executive experience feel felt future give going hand head ideas important individual industry interested It's John Kendall knew less living look Macintosh major meeting Mike million mind months move needed never once operations organization Pepsi percent personal computer position possible president problems seemed sell share showed soft drinks staff Steve success talk tell things thought tion told trying turned understand users Valley walked
Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |