Odyssey: Pepsi to Apple ... a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Sculley reveals how he made the extraordinary transformation from the CEO and supersalesman of PepsiCo to the visionary who turned Apple Computer Company into the nation's most unconventional success story. 16-page photo insert. |
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1.3. rezultāts no 82.
vii. lappuse
... Future John Sculley, John A. Byrne. Prologue A Note to the Reader Contents ix xiii 1 . Boot Camp Changing the Ground Rules 2. The Cola Wars Why There Are So Few Good Marketing People 2333 1 20 25 53 3. A Telephone Call 56 The Third Wave ...
... Future John Sculley, John A. Byrne. Prologue A Note to the Reader Contents ix xiii 1 . Boot Camp Changing the Ground Rules 2. The Cola Wars Why There Are So Few Good Marketing People 2333 1 20 25 53 3. A Telephone Call 56 The Third Wave ...
263. lappuse
... Future John Sculley, John A. Byrne. company if we had followed most of it . Instead , we held close to our dream and vision . Even in the darkest moments of our crisis , we refused to aban- don the things we cared about - our proprietary ...
... Future John Sculley, John A. Byrne. company if we had followed most of it . Instead , we held close to our dream and vision . Even in the darkest moments of our crisis , we refused to aban- don the things we cared about - our proprietary ...
439. lappuse
... Future John Sculley, John A. Byrne. Databases , 412 Dealers , 225 , 228 , 271 , 282 , 303-4 Decentralization , 92 , 96 Deckard , Harry , 40 Defection capital , 124 Defensiveness , employees ' , 188 Democrats , Cola Wars and , 5 ...
... Future John Sculley, John A. Byrne. Databases , 412 Dealers , 225 , 228 , 271 , 282 , 303-4 Decentralization , 92 , 96 Deckard , Harry , 40 Defection capital , 124 Defensiveness , employees ' , 188 Democrats , Cola Wars and , 5 ...
Saturs
A Telephone Call | 56 |
The Third Wave | 92 |
Fish on a Hook | 100 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day chief executive Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months needed never Nielsen pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things thought tion told trying turned users vision walked Xerox
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