Odyssey: Pepsi to Apple ... a Journey of Adventure, Ideas, and the FutureSculley reveals how he made the extraordinary transformation from the CEO and supersalesman of PepsiCo to the visionary who turned Apple Computer Company into the nation's most unconventional success story. 16-page photo insert. |
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17. lappuse
It didn't help that I belatedly discovered that you just didn't say goodbye and good luck ; you had to work out severance arrangements , too . So I spent nights figuring out each case individually . Not surprisingly , I developed a ...
It didn't help that I belatedly discovered that you just didn't say goodbye and good luck ; you had to work out severance arrangements , too . So I spent nights figuring out each case individually . Not surprisingly , I developed a ...
29. lappuse
The decision to dump the cam- paign after only a two - year run didn't make sense . Yet many market- ing types frequently stumble into two ubiquitous traps . First , they think advertising loses its effect far more quickly than it ...
The decision to dump the cam- paign after only a two - year run didn't make sense . Yet many market- ing types frequently stumble into two ubiquitous traps . First , they think advertising loses its effect far more quickly than it ...
249. lappuse
Products didn't become obsolete after two years in consumer packaging . I didn't realize that you priced your research and development up front and that's why the price of computers kept coming down . It wasn't just from competitive ...
Products didn't become obsolete after two years in consumer packaging . I didn't realize that you priced your research and development up front and that's why the price of computers kept coming down . It wasn't just from competitive ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
Lietotāja recenzija - Not Available - Book VerdictThe chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Saturs
A Telephone Call | 56 |
The Third Wave | 92 |
Fish on a Hook | 100 |
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Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |
Bibliogrāfiskā informācija
| Nosaukums | Odyssey: Pepsi to Apple ... a Journey of Adventure, Ideas, and the Future Perennial Library |
| Autori | John Sculley, John A. Byrne |
| Izdevums: | ilustrēts |
| Izdevējs | Harper & Row, 1987 |
| ISBN | 0060915277, 9780060915278 |
| Apjoms | 450 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |