Odyssey: Pepsi to Apple ... a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Sculley reveals how he made the extraordinary transformation from the CEO and supersalesman of PepsiCo to the visionary who turned Apple Computer Company into the nation's most unconventional success story. 16-page photo insert. |
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12. lappuse
... allow me effortlessly to haul a half- dozen cases of soda bottles on a two - wheel truck up and down the steps of cellar taverns . This was my first exposure to merchandising . I felt I had to understand the basics of the business , how ...
... allow me effortlessly to haul a half- dozen cases of soda bottles on a two - wheel truck up and down the steps of cellar taverns . This was my first exposure to merchandising . I felt I had to understand the basics of the business , how ...
108. lappuse
... allow it to be priced as a consumer product . As a marketer , I could ensure that as they came off that assembly line they would get into the hands of the common man . I could apply the consumer packaging and marketing lessons I had ...
... allow it to be priced as a consumer product . As a marketer , I could ensure that as they came off that assembly line they would get into the hands of the common man . I could apply the consumer packaging and marketing lessons I had ...
331. lappuse
... allow us to sell into the large business environment . We were moving away from hyping technol- ogy features to ... allowed us to package together the Macintosh and LaserWriter as a desktop publishing system . Using Pagemaker , it was ...
... allow us to sell into the large business environment . We were moving away from hyping technol- ogy features to ... allowed us to package together the Macintosh and LaserWriter as a desktop publishing system . Using Pagemaker , it was ...
Saturs
A Telephone Call | 56 |
The Third Wave | 92 |
Fish on a Hook | 100 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day chief executive Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months needed never Nielsen pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things thought tion told trying turned users vision walked Xerox
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Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |