Odyssey: Pepsi to Apple ... a Journey of Adventure, Ideas, and the FutureSculley reveals how he made the extraordinary transformation from the CEO and supersalesman of PepsiCo to the visionary who turned Apple Computer Company into the nation's most unconventional success story. 16-page photo insert. |
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11 The New Spirit When I arrived in California in 1983 , Silicon Valley was the garden of promise . The Valley and its flamboyant , millionaire entre- preneurs lent hope that innovation and creativity were still possible in American ...
11 The New Spirit When I arrived in California in 1983 , Silicon Valley was the garden of promise . The Valley and its flamboyant , millionaire entre- preneurs lent hope that innovation and creativity were still possible in American ...
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The Valley seemed like the country's last best hope . It thrived in a heady swirl of engineering genius and entrepreneurial risk taking when the country's traditional industrial base proved in- creasingly vulnerable to foreign ...
The Valley seemed like the country's last best hope . It thrived in a heady swirl of engineering genius and entrepreneurial risk taking when the country's traditional industrial base proved in- creasingly vulnerable to foreign ...
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In the first circle were the people the Valley engineers called " the suits . " October 1985 wasn't the best time for one of the most powerful " suits " to visit the Valley . But John Akers , the newly named chief executive of IBM Corp.
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
Lietotāja recenzija - Not Available - Book VerdictThe chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Saturs
A Telephone Call | 56 |
The Third Wave | 92 |
Fish on a Hook | 100 |
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Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |
Bibliogrāfiskā informācija
| Nosaukums | Odyssey: Pepsi to Apple ... a Journey of Adventure, Ideas, and the Future Perennial Library |
| Autori | John Sculley, John A. Byrne |
| Izdevums: | ilustrēts |
| Izdevējs | Harper & Row, 1987 |
| ISBN | 0060915277, 9780060915278 |
| Apjoms | 450 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |