Odyssey: Pepsi to Apple ... a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Sculley reveals how he made the extraordinary transformation from the CEO and supersalesman of PepsiCo to the visionary who turned Apple Computer Company into the nation's most unconventional success story. 16-page photo insert. |
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1.–3. rezultāts no 44.
43. lappuse
... Coke . But Pepsi only won the taste test when both Pepsi and Coke remained unidentified . At the time , we didn't know how to exploit this com- petitive advantage , so we didn't act upon it . Pepsi hadn't done com- parative advertising ...
... Coke . But Pepsi only won the taste test when both Pepsi and Coke remained unidentified . At the time , we didn't know how to exploit this com- petitive advantage , so we didn't act upon it . Pepsi hadn't done com- parative advertising ...
50. lappuse
... Coke was publicly attacking us by name , charging that the Challenge was unethical , that it would destroy the soft - drink indus- try by turning soda into a ... Coke but of other weak and fragmented brands . Coke users were 50 ODYSSEY.
... Coke was publicly attacking us by name , charging that the Challenge was unethical , that it would destroy the soft - drink indus- try by turning soda into a ... Coke but of other weak and fragmented brands . Coke users were 50 ODYSSEY.
51. lappuse
... Coke users were satisfied with the taste of the product . Nonetheless , the Challenge helped to flatten Coke sales , allowing Pepsi virtually all the gains . Failing to erode the Challenge's effectiveness , Coca - Cola hit on another ...
... Coke users were satisfied with the taste of the product . Nonetheless , the Challenge helped to flatten Coke sales , allowing Pepsi virtually all the gains . Failing to erode the Challenge's effectiveness , Coca - Cola hit on another ...
Saturs
A Telephone Call | 56 |
The Third Wave | 92 |
Fish on a Hook | 100 |
Autortiesības | |
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Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |