Odyssey: Pepsi to Apple ... a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Sculley reveals how he made the extraordinary transformation from the CEO and supersalesman of PepsiCo to the visionary who turned Apple Computer Company into the nation's most unconventional success story. 16-page photo insert. |
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1.3. rezultāts no 66.
30. lappuse
... America's imagination . They evoked cherished middle - American values , of familial love and the inno- cence of children . The commercials subtly positioned Pepsi as the modern American soft drink , and by contrast , Coke as the old ...
... America's imagination . They evoked cherished middle - American values , of familial love and the inno- cence of children . The commercials subtly positioned Pepsi as the modern American soft drink , and by contrast , Coke as the old ...
45. lappuse
... America could play and it was wildly successful . While we hadn't knocked Coke from its leadership position in Texas ... America was getting its social conscience back . People became interested in fairness , values , and ethics . As a ...
... America could play and it was wildly successful . While we hadn't knocked Coke from its leadership position in Texas ... America was getting its social conscience back . People became interested in fairness , values , and ethics . As a ...
137. lappuse
... America . Kendall , on the other hand , badly wanted to belong to corporate America . The art and sculpture he brought to PepsiCo was in part an effort to gain that acceptance . At Apple our art is in T - shirts and posters . Outward ...
... America . Kendall , on the other hand , badly wanted to belong to corporate America . The art and sculpture he brought to PepsiCo was in part an effort to gain that acceptance . At Apple our art is in T - shirts and posters . Outward ...
Saturs
A Telephone Call | 56 |
The Third Wave | 92 |
Fish on a Hook | 100 |
Autortiesības | |
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able advertising allow already America Apple Apple's asked became become began believed better Bill building called Challenge Coke company's competition consumer corporate create creative decision didn't early event executive experience feel felt future give going hand head ideas important individual industry interested It's John Kendall knew less living look Macintosh major meeting Mike million mind months move needed never once operations organization Pepsi percent personal computer position possible president problems seemed sell share showed soft drinks staff Steve success talk tell things thought tion told trying turned understand users Valley walked
Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |
Bibliogrāfiskā informācija
| Nosaukums | Odyssey: Pepsi to Apple ... a Journey of Adventure, Ideas, and the Future Perennial Library |
| Autori | John Sculley, John A. Byrne |
| Izdevums: | ilustrēts |
| Izdevējs | Harper & Row, 1987 |
| ISBN | 0060915277, 9780060915278 |
| Apjoms | 450 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |