AN ANNOTATED BIBLIOGRAPHY IN DISTRIBUTIVE EDU

CATION. Earl P. Strong. (1941. 60 pp.) Five types of references are used--books, yearbooks, magazine articles, bulletins, and theses. The field is broken down into 31 units. References are classified into but one unit with no attempt to cross reference any of the items. The latest yearbooks, theses, magazines, and bulletins have been consulted up to and including June 1, 1941. Available from: School of Retailing, New York University, Washington Square, New York, N. Y.

EFFECTIVE ADVERTISING. Harry Wallace Hepner.

(1941. 584 pp. Illus. Price $4.) Intended

as a basic tax for the first year course in advertising, this book offers certain new approaches to the study of the subject: (1) recognition of the consumer movement as a reflection of social changes now taking place, as well as an effort on the part of some advertising men to make advertising of greater service to the consumer; (2) inclusion of background information for and emphasis upon reading current advertising journals; (3) explanations of the current field survey methods of studying consumers and results of readership reports made by field organizations who apply scientific technique to modern adver

tising. Questions on the application of principles elucidated in each chapter are included. Available from: McGraw-Hill Nook Co., Inc., 330 W. 42d St., New York, N. Y.

FISCAL POLICY AND BUSINESS CYCLES. Alvin H. Hansen. (1941. 462 pp. Price $3.75.) This book attempts to analyze the character and significance of the problems which the Great Depression, the partial recovery, and now the war have presented as they relate to American fiscal policy and the business cycle. The book explores the major shifts in government expenditures and in the federal tax structure, new developments in budgetary theory and practice, and the role of public debt in the modern economy.

Consideration is given to cyclical aspects of fiscal policy and to the adjustment of tax rates in the business cycle. The role of consumption in a mature economy is examined and a new interpretation is made of its cyclical relation to income in the American experience of the last two decades. It also gives an analysis of price policy and its price functioning in relation to investment and consumption.

It deals with the economics of our current defense program, drawing attention to the difficult problems of monetary and fiscal control and concludes with some reflections on post-defense and post-war fiscal policy and international financial problems. Available from: W. W. Norton & Co., Inc., 70 Fifth Ave., New York, N. Y.

GIST OF THE FAIR LABOR STANDARDS ACT. Jacob S. Spiro and John Milton. (1941. 158 pp.) A ready working manual, the Federal Wage and Hour Law, containing text of the Law, explanatory notes, illustrations, excerpts from regulations and interpretations. Available from: Legal Reviews, 101 Beekman St. New York, N. Y.

HOW MUCH IS NINE HUNDRED MILLION DOLLARS? This booklet illustrates graphically the demands served on the American Railroads by the Railway labor unions.

American Railroads. (1941. 14 pp.

Available from: American Railroads, Room 428, Union Statisn, Chicago, Ill.

INFORMATION IN ADVERTISING. Committee on Consumer Relations in Advertising, Inc. (1941.

Ɛ4 pp. $2.50.) An analysis of national ad

vertising by the Committee, to see what information it contained which would be helpful to the consumer in buying. Products included are: Blankets, packaged cereal products, canned fruits, and vegetables, cosmetics, carpets and rugs, washing machines and refrigerators. The Committee set up a list of factors which would aid in the buying of each product, and consumer leaders were then asked to state what factors they considered significant to consumer buying for each product. Available from: Committee on Consumer Relations, Inc., 420 Lexington Ave., New York, N. Y.

cial operations, marketing data, etc. Available from: Research Co. of America, 80 Wall St., New York, N. Y.

RADIO TURNS SOUTH. William S. Paley. (April 1941. 5 pp. Reprint from April 1941 issue

of FORTUNE.) Available from: FORTUNE, Time and Life Bldg., New York, N. Y.

READY-TO-WEAR SALESMANUAL. National Retail

Dry Goods Association. (July 1941. 82 pp.) Practical suggestions for applying the principles of salesmanship to the selling of ready-to-wear, supplied by one who has been on the firing line of selling style goods. Available from: National Retail Dry Goods Association, 101 W. 31st St., New York, N. Y.

TRAILING DEFENSE DOLLARS INTO LOCAL MARKETS.

Dun & Bradstreet, Inc. (1941. 35 pp.

Reprint from "Dun's Review" for June 1941.) Hundreds of communities, doing their part in producing goods for defense are receiving the benefits of increased payrolls and more vigorous consumer demand. It is good business and good citizenship to see that the new needs are satisfied. Defense workers must be well fed and well clothed. This study indicates many places where goods will be needed and a few places where business is lagging. Many spots off the regular beat now suddenly deserve the careful attention of business men. Available from: Dun & Bradstreet, Inc., 290 Broadway, New York, N. Y.