INFORMATIVE LABELING. National ConsumerRetailer Council, Inc. (1941. 24 pp. Illus. Price 25 cents.) Summarizes the experience of leading distributors and manufacturers with informative labels; outlines procedures which may be followed by retailers and manufacturers wishing to develop informative labels.

Shows why informative labels are helpful in stretching the family dollar; defines an informative label; provides a background of information essential to consumers who wish to study and promote informative labeling. Provides illustrations of actual labels, thus making possible a practical use study of labeling. These are some of the subjects covered in the report.

Available from: from: National Consumer-Retailer Council, Inc., 8 W. 40th St., New York, N. Y.

AN INDEX OF AUDITED POSTER ADVERTISING PLANTS IN THE UNITED STATES AND CANADA. Traffic Audit Bureau, Inc. (1941. 103 pp. Price 50 cents.) This Index is composed of an alphabetical listing, by States, of all those cities and towns in the United States and Canada in which poster advertising plants had currently valid audits under the operating rules and procedures of the Traffic Audit Bureau, Inc., as of March 1, 1941. Available from: Traffic Audit Bureau, Inc., 60 E 42nd St., New York, N. Y.

BUSINESS ORGANIZATION AND MANAGEMENT.

Petersen and E. Grosvenor Plowman. (1941. -691 pp. Price $4.) The authors have undertaken to present in logical and teachable form the basic theory and principles of business organization and management.

pose in mind has been to prepare a work to supply the need of a textbook which would identify and explain the relationships involved in the organized structure and mechanism of that group of persons in a business institution upon whom the work of management devolves. Contains more than 40 diagrams, charts and other illustrations. Available from: Richard D. Irwin, Inc., 332 S. Michigan Ave., Chicago, 11.

BEER AND BREWING IN AMERICA. United Brewers Industrial Foundation. (1941. 48 pp.) Discusses the historical aspect and development

It has long since assumed the proportions of a major industry. In 1920 about 300 laboratories were engaged in industrial research. In 1940 the number had increased to more than 2,200.

Total personnel during this period had grown from approximately 9,300 to over 70,000. The annual cost of research at present, based on an average of figures reported, amounts to about $300,000,000.

There can be no question of the wealthproducing nature of industrial research. Sir James Jeans in an address before the British Association for the Advancement of Science in 1934, remarked, "Let us remember that the economic volume of work of one scientist alone, Edison, has been estimated at 3,000 million pounds." This necessarily is a matter of opinion, but it was offered by a man competent to judge the worth of research.

In the United States, the two periods of most rapid expansion in industrial research were from 1920 to 1931 and from 1933 to 1940.

Between 1931 and 1933 the business depression caused many companies to curtail their research activities. In 1900 the National Research Council listed 1,625 industrial establishments with a reported total research personnel of 34,212. In 1933, there were 1,455 laboratories with a total personnel of 22,312, a decrease of nearly 35 percent.

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Nearly 44 percent of the laboratories, however, kept their personnel intact, about 13 percent increased their staff. greatest decline in the employment of research workers occurred in the larger laboratories of which only 22, employing more than 100 men each in 1930, accounted for a total decrease of 3,119.

By 1935, however, the lost ground had been recovered in most industries, and for the last 5 years the total personnel in research laboratories has shown a marked gain.

Research for War Purposes

During the first World War research activities were astounding even in the eyes of men whose whole training and experience had been along those lines. Many instances of such work could be cited.

The Eastman Kodak Co. became the main source of many chemicals essential to photography and to the work in laboratories of universities and industry. It made extensive studies during the War in aerial photography and naval camouflage.

In the General Electric laboratories a small but powerful X-ray generating outfit was perfected by W. D. Coolidge with the aid of C. F. Kettering and the Victor X-Ray Co. Two months before America entered the War the Submarine Signal Corporation of Boston, and the General Electric Co., aided later by the Western Electric Co., had taken the first