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Statement of Burt Silverman

Member, Graphic Artists Guild

In Support of S.1253

Before the Subcommittee on Patents, Copyrights, and Trademarks

Mr. Chairman, my name is Burt Silverman. I am an illustrator with over 25 years of experience in the business. I was threatened by a major corporation that I would not be hired in the future and I would not be paid for work I had already done because I didn't want to do work for hire. It was the most outrageous and blatant example of strong-arm tactics.

I had worked very infrequently for CBS only four or five times during the last ten years. This was an assignment to do an album cover. In the past, I sold only reproduction rights, and if the company wanted to own the work, I sold that separately.

But in the interim that I'd last worked for them, CBS apparently felt themselves to be losing something to their freelance help and decided to make the signing of a work-for-hire agreement mandatory before commissioning any artwork, photos included. In my circumstances I feel that there was some kind of slip-up in the process. I was not given a contract, nor was I told that there would be one forthcoming. It was not until CBS was over six months late in paying me, and after I had submitted several invoices (all of them somehow lost or misplaced), indeed after I billed them for $98 in finance charges, that this ex post facto document was sent to me.

The CBS lawyer-accountant who spoke to me said: (a) I would not get paid unless I signed the contract; (b) I could never work for CES records until I agreed to work-for-hire contracts as a matter of policy; and (c) the protracted legal problems I would face to get paid would not be worth the relatively small dollar amounts being billed.

In this case, $2,000 was involved and I had no recourse but to sign a work-for-hire contract. Small claims court will only deal with $1,500 and it was not enough money to be worth paying legal fees. In the future, I will refuse to do work-for-hire for CBS. I don't want to be a hero. I am vulnerable to pressure if the stakes are high enough. It is nevertheless clear to me that the way to stop this unfair practice is through legislation. For one thing, the corporations are paying terribly little for what they are getting. Secondly, they're undercutting all other wage scales that have been established painstakingly over the years, and which often are still incommensurate with the real value of the artwork produced.

Advertising art, though it has been upgraded in the last few years, is still paying only about 10 percent of the billing, and yet often provides more than 80 percent of the visual pull of the ad.

If you sell the artwork and the copyright for money now offered for one specific reproduction right, you are undercutting yourself and providing the purchasers with another weapon to competitively downgrade the prices paid for art.

STATEMENT OF THE

AMERICAN SOCIETY OF JOURNALISTS AND AUTHORS, INC.

IN SUPPORT OF S. 1253

BEFORE THE SUBCOMMITTEE ON PATENTS, COPYRIGHTS AND TRADEMARKS

Why We Support Reform of the Work-For-Hire Provision of The Copyright Law of 1976

The Copyright Clause of our Constitution clearly intends the creators of original works to enjoy the fruits of their labor, in order to encourage the creation of such works. Under the "work-made-for-hire" provision of the Copyright Law of 1976, the creator of a work such as a magazine article may have that creative role wrested from him or her, even prior to the creation of the work, while the mantle of "author" is settled upon another party and the actual author is deemed an "employee," albeit enjoying none of the benefits normally due an employee. Such works as magazine articles have value beyond one-time publication, with a potential for republication in digest periodicals, anthologies, and the like. Remuneration for repeated dissemination of these works should accrue to their authors, not to others who have unjustly assumed that title. This situation has been especially onerous for emerging talents who do not yet posess the stature and financial resources to resist the coercive bargaining power of publishers from whom they must seek assisgnments. The American Society of Journalists and Authors, representing our nation's independent nonfiction writers, believes that amendment of the Copyright Law, assuring creators the protection promised by our Constitution, is urgent and imperative.

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Iome food for thought on the subject of photographs purchased for small amounts of

dia conglomerates, and the ramifications of work for hire..

Terms Of The Sale

Excerpt from the paperwork sent by L'SA Today to its freelance contributors:

you agree that your work shall be a work made for hire and that this letter transfers to USA Today and its affiliated corporations all copyrights in your work throughout the world. Gannett Co., Inc. and its affiliated operations and licensees will have worldwide exclusive publishing nights to the material.."

What Is Gannett?

A description of the Gannett Co. from its annual report for 1987:

The company is a nationwide, diversified information company with three principal business segments in 40 states and the District of Columbia, two U.S. territories, Canada, Great Britain. Hong Kong. Singapore and Switzerland."

The newpaper segment consists of 90 daily newspapers, including USA Today, and 35 nondaily newspapers. At the end of 1987, the daily net paid circulation for all Gannett newspapers was over 6.2 million.

The broadcasting segment includes 10 televi sion stations and 16 radio stations.

The outdoor advertising segment involves the selling of ad space on billboards Gannett owns or leases in 10 states and Canada

The company's total operating revenues for the fiscal year ending December 27, 1987, according to its annual report: $3.079.447.000. The company's total asseta, same source: $3.510.250.000.

Some of the places within the Gannett Co. that could use, without further payment, a photograph sold to USA Today.

Daily Newspapers

Tucson Citizen, Tucson, Anzona
Arkansas Gazette. Little Rock, Arkansas
Daily News, Indio, California

Marin Independent Journal. Marin County,
California

The Desert Sun, Palm Springs, California
Salinas Californian, Salinas, California
The San Bernardino County Sun
San Bernardino, California

The Stockton Record. Stockton, California
Visalia Times-Delta, Visalia, California
Fort Collins Coloradoan, Fort Collins, Colorado
Norunch bulletin, Norwich, Connecticut
The Morning News, Wilmington, Delaware
Evening Journal, Wilmington, Delaware
Florida Today. Brevard County, Florida
News-Press, Fort Myers, Florida
Pensacola News Journal, Pensacola, Florida
The Times, Gainesville, Georgia
Pacific Daily News, Agana, Guam
Honolulu Star-Bulletin Honolulu, Hawaii
The Idaho Statesman, Boise, Idaho
Commercial-News, Danville, Dlinois
Rockford Register Star, Rockford, Illinois
Journal and Courier. Lafayette, Indiana
Chronicle-Tribune, Marion, Indiana
Palladium-Item, Richmond, Indiana
The Des Moines Register, Des Moines, lows
Iowa City Press-Citizen, lowa City, lowa
The Coffeyelle Journal, Coffeyville, Kansas
The Courier Journal, Louisville, Kentucky
News-Star-World, Monroe, Louisiana
The Times, Shreveport, Louisiana
Battle Creek Enquirer, Battle Creek, Michigan
The Detroit News, Detroit, Michigan
Lansing State Journal, Lansing, Michigan
Times Herald, Port Huron, Michigan
Sturgie Journal, Sturgis, Michigan
St. Cloud Daily Times, St. Cloud, Minnesota
Hattiesburg American, Hattiesburg, American
The Clarion Ledger, Jackson, Mississippi
Jackson Daily News, Jackson, Mississippi

The News-Leader. Springfield. Missoun
Fremont Tribune Fremont. Nebraska
Reno Gazette Journal Reno Nevada
The Courer Vers Bridgewater News
Counter-Post Camden New Jersey
Millville Daily Millville. New Jersey
Vineland Times Journal Vine and one
The New Merican Santa Fe New Mexic
Press & Sun-Bulletin, Binghamton Lewa
Star-Gazette. Elmira, New York

The Ithaca Journal. Ithaca, New York
El Diario-La Prensa. New York City
Viagara Gazette. Niagara Fails. New York
Poughkeepsie Journal, Poughkeepsie New York
Democrat and Chronicie. Rochester New York
Times-Union, Rochester, New York

The Saratogian, Saratoga Springs New York
Observer-Dispatch, Utica, New York
The Daily Times. Mamaroneck, New York
The Daily Argus, Mount Vernon. New York
The Standard-Star. New Rochelle. New York
The Citizen Register. Ossining. New York
The Star, Peekskill, New York

The Daily Item, Port Chester, New York
The Daily News, Tarrytown, New York
The Journal-News, West Nyack-Rockland.
New York

The Reporter Dispatch, White Plains, New York
The Herald Statesman, Yonkers, New York
Chillocothe Gazette, Chillicothe, Ohio
The Cincinnati Enquirer, Cincinnati, Ohio
The News-Messenger. Fremont, Ohio
The Maretta Times, Manetta, Ohio
New Herald, Port Clinton, Ohio
Muskogee Daily Phormis. Muskogee, Oklahoma
Times-Democrat, Muskogee, Oklahoma
Statesman Journal, Salem, Oregon
Public Opinion, Chambersburg, Pennsylvania
The Reporter, Lansdale, Pennsylvania
Valley News Drapatch, Tarentum, Pennsylvania
Argue Leader, Sioux Falls, South Dakota
The Jackson Sun, Jackson, Tennessee
The Transsen, Nashville, Tennessee

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Television stations

KPNX-TV. Phoenix. Anzona

KUSA-TV, Denver, Colorado

WUSA-TV. Washington, D.C.

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WTLV-TV. Jacksonvile. Flonda

WXIA-TV. Atlanta, Georgia

WLVI-TV. Boston, Massachussetts

KARE-TV, Minneapolis-St. Paul, Minnesota

WFMY-TV, Greensboro, North Carolina

KOCO-TV, Oklahoma City, Oklahoma

KVUE-TV. Austin, Texas

Radio stations

KIIS AM & FM. Los Angeles, California

KSDO. San Diego, California

KSWV-FM. San Diego, California

WDAE, Tampa-St. Petersburg, Florida

WUSA-FM, Tampa-St. Petersburg. Flonda

WGCI AM & FM, Chicago, Illinois

KCMO. Kansas City, Missouri

KCPW-FM. Kansas City, Missouri

KUSA, St. Louis, Missouri

KSD-FM, St. Louis, Missouri

KOAI-FM. Dallas, Texas

KKBQ AM & FM. Houston, Texas

KNUA-FM, Seattle, Washington

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Gannett International

Publishes an international edition of L'SA Today. with offices in:

New York City.
Agana, Guam:
Hong Kong.
Singapore:

London, England:

Zurich, Switzerland.

National Newspaper Sales

Advertising sales offices in:

New York City.

Atlanta, Georgia:
Chicago, Illinois:

Detroit, Michigan:

Los Angeles, California:

San Francisco, California.

Gannett New Media Services

A variety of new ventures, including

USA Today Books,

USA Today Radio,

USA Today Classline Today.

USA Today Sports Hotline.

USA Today Update.

Gannett News Service

A wire service with offices in:

Arlington, Virginia:

Albany, New York;

Baton Rouge, Louisiana:

Brevard County, Florida;
Columbus, Ohio;

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New York City:

Phoenix, Anzona:
Berkeley, California;

Los Angeles, California;

San Diego, California:

San Francisco, California;

West Sacramento, California:

Denver, Colorado;

New Haven, Connecticut;

Chicago, Illinois:

Detroit, Michigan:

Flint, Michigan:

Grand Rapids, Michigan:

Kansas City, Missouri:

St. Louis, Missoun:

Fairfield. New Jersey:

Houston, Texas;

Toronto, Ontario: plus Mississauga. Montreal.

Quebec City. Winnipeg and 26 other cities in Canada.

Television Programming

A number of companies, such as:

GTG Entertainment production company, a joint venture to produce television programming in partnership with Grant Tinker Enterprises. Culver Studios in Culver City, California, a production company.

America Today, a news service which provides stories to more than 150 Public Broadcasting Service stations each week.

The New Program Group, a consortium with four other television station group owners to develop new television programming.

Miscellaneous Other

Louis Harris & Associates, an international research company with offices in New York City, London, England Paris, France.

USA Wood, a weekend newspaper supplement available in 292 newspapers throughout the country, with a total circulation of 14.6 million.

Adding It Up

For one small fee, Gannett Co. purchases the right to use the photograph in 90 daily newspapers, 36 non-daily newspapers, 10 television stations, 16 radio stations, six international-edition offices, six sales offices, five "New Media" ventures, 15 news service bureaus, seven printing plants, outdoor advertising outlets in 48 cities, four television programming companies and two miscellaneous enterprises.

In our book, that adds up to 245 reasons not to Agree to work-for-hire terms. I

Thanks to DW, who sent us a copy of the USA Today freelancers agreement.

won.der

la: a cause of astonishment or surprise: marvel b: miracle 2: the quality sense, or a state of exciting amazed admiration 3: a feeling of doubt or uncertainty adj effective or efficient far beyond anything previously known or anticipated

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More than 15 Years ago Dyna-Lite had the WONDERFUL idea to make Flash equipment small & lightweight. NO WONDER

we

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became a household word

to so many photographers.

Doesn't it make you START TO WONDER why it took till now for our competitors

to first introduce their idea of small and lightweight. Maybe they were WONDERING if we were right (all along) about what you really wanted and needed. Or maybe they were WONDERING how to do what we did so long ago. So if you ever WONDER who started everyone WONDERING, think of Dyna-Lite THE "SMALL WONDER"

Dyna-Lite, Inc.

Dyna-Lite. Inc 511-419 Long Ave
Hillside. NJ 07205 (201) 687-8800-

Carate 38 on the Reader Service Card

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