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Enlightening.-PERCY-"I have been greatly benefited by spending the evening with you. Your intellect appeals to me. Are you a literary woman?"

MERCY "Oh, my, no; I am a teacher in an infant school."-Philadelphia Bulletin.

Where They Go.-The head of the firm caught the office boy telling falsehoods.

"I'm surprized at you!" he said. "Do you know what they do with boys who tell lies?"

Night Noises.-"Here," said the salesman, "is a pair of pajamas you'll never wear out."

"Er-yes, they are rather loud for street wear, aren't they?"- New York Sun.

Natural Inference.-BUTCHER-"My son the one that used to help me in the shop here he's gone in for boxing. Won a championship, too!"

CUSTOMER "Ay, I remember him. I suppose he'll have won the lightweight "Yes, sir," was the reply. "When they championship?"-The London Mail. get old enough the firm sends them out as traveling salesmen."-Boston Transcript.

His Nose Knows.-"Do fishes smell?" says a heading in THE LITERARY DIGEST. I'll say they do!-Longmont (Colorado) Call.

So It Seems.-"Bertie," said mother sorrowfully, "every time you are naughty, I get another gray hair."

"My word!" replied Bertie, "you must have been a terror. Look at grandpa!"-Pittsburgh Post.

Hard Luck.-DESPONDENT TREMLOW (mournfully)-"Well, by gosh! This is the irony of fate for keeps. Here I've spent my last 50 cents ter commit suicide with gas, an' I git a room with 'lectric lights."-Judge.

Try This, Girls.-WIFE"Dear, if you'll get a car I can save a lot on clothes during our vacation this summer."

HUB-"How do you mean?" WIFE "Well, you see, if we go to one hotel as formerly, I'll need seven dresses; whereas if we have a car I can get one dress and we'll go to seven hotels."-Boston Transcript.

Speed Maniac.-"Waiter," said a customer after waiting fifteen minutes for his soup, "have you ever been to the zoo?" "No, sir."

"Well you ought to go. You would enjoy seeing the turtles whizz past."-Juggler.

Sounded Difficult.-Down in Texas the short cotton crop forced a large number of country negroes to the cities. One of them applied for a job at one of the large employment agencies.

"There's a job at the Eagle Laundry," said the man behind the desk. "Want it?"

SHORTSIGHTED AND TESTY OLD GENTLEMAN: "I am sorry to have to tread on your feet in this way, sir. But if you will stick them out all over the train, I can't help it."

Grand Row. - The couple were married and traveled to the lakes for their honeymoon. As soon as they arrived they took a boat out upon the lake.

The following morning the bride's mother got a postcard, which read: "Arrived safely. Grand row before supper."

"My!" she muttered, "I didn't think they'd begin quarreling so soon." - The Watchman-Examiner.

John Bull Misses Again.-Several Americans and an Englishman were touring the Pacific coast in an automobile. The Americans were much amused at a roadside sign which read:

-Passing Show (London).

A Biblical Scholar. "And do you know your Bible, my child?"

"Oh, yes; I know everything that's in it. Sister's young man's photo is in it, an' ma's recipe for face cream, an' a lock of my hair cut off when I was a baby, an' the ticket for pa's watch."-Melbourne Punch.

Nearing the End.-"I am not going to talk long this evening," said the speaker. "I've been cured of that. The other night I was making a speech when a man entered the hall and took a seat right in the front row. I had not been talking an hour when I noticed he was becoming fidgety. Fi

"Three miles to San Francisco. If you nally he arose and asked: can't read, ask the blacksmith."

When nearing San Francisco, the Englishman burst out laughing, saying that he had just caught the joke. When the Americans asked what it was, he said:

"Suppose the blacksmith wasn't at home?"-The Open Road.

66

'Shay, how long you been lecturin'?' " "About four years, my friend,' I replied.

"Well,' he remarked, as he sat down, 'I'll stick around; you must be near through.'"-Western Christian Advocate (Cincinnati).

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NEW RULE FOR OUR
EMPLOYEES

All requests for leave of absence on account of toothache, severe colds, and minor physical ailments, and on account of church picnics, weddings and funerals and the like, must be handed to the foreman in charge of your department before 10 A.M. on the morning of the game.Houston.

Help Wanted.-Sandy and his lass had been sitting together about half an hour in silence.

"Maggie," he said at length, "wasna I here on the Sawbeth nicht?"

"Aye, Sandy, I daur say you were."
"An' wasna I here on Monday nicht?"
"Aye, so ye were."

"An' I was here on Tuesday nicht, an Wednesday nicht, an' Thursday nicht, an Friday nicht?"

"Aye, I'm thinkin' that's so." "An' this is Saturday nicht, an' I'm here again?"

"Well, I'm sure ye're very welcome." SANDY (desperately)-"Maggie, woman D'e no begin to suspect something?" The Continent (Chicago).

Nothing can take the place of The Literary Digest

THE LITERARY DIGEST is alone in its field. There is no other publication
just like it. Every week THE DIGEST's editors present news and opinion
selected from 5,000 newspapers and periodicals of every land and language.

THE LITERARY DIGEST is a necessity, not a luxury. It is more entertaining than many magazines, although it is not primarily a magazine of entertainment. It appeals equally to high-brows and low-brows, but it is appreciated most by those who know most.

It is a necessary magazine in a peculiar and unusual sense. It caters to one trait we all have-interest in the news-curiosity about what is happening in the world.

For seven years we have been picking our readers from the readers of newspapers by advertising in the newspapers that reach the better and more intelligent part of the community. THE DIGEST appeals to people who count, in

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every field of endeavor-in politics, in the professions, in business, in society. All the different tastes, all the different interests, have one taste, one interest, in common. They want to know what happened, and what people thought about it the news and public opinion.

THE DIGEST is not a magazine which tells how to succeed. It is a magazine one grows to as one does succeed.

The bigger one's job, the wider one's influence, the more important one's decisions, the more necessary becomes some source of authentic, unbiased news of what the world thinks.

That need is supplied by THE LITERARY DIGEST.

73% of THE DIGEST's readers are classified as executives. This statement is
based upon an investigation of THE DIGEST circulation to learn what its readers.
do for a living and how high up they have got in their respective jobs. We shall
be glad to prepare upon request a chart showing just how the information we
have about THE DIGEST may be applied to your own advertising. The Literary
Digest, 354 Fourth Avenue, New York.

The Literary Digest

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As by a mighty wind blowing westward,

the great forests that once covered vast areas of the American continent have been levelled with amazing swiftness.

Those of the eastern seaboard are almost gone, and those of the lake region are fast going; in the South the days of the forest kings are numbered.

From east to west the wave of depletion has swept. Until now, in the mountain giants of the Pacific Northwest we contemplate our last great conifer reserve.

Like the cedars of ancient Lebanon, the Pacific Northwest's fir, pine, spruce and hemlock are becoming the primary source of lumber for the builders of a nation.

Into the Pacific Northwest the cream of the lumber industry is moving bodilyand there is growing gigantic. Saw mills and lumber camps operate on a scale of unprecedented magnitude. They employ an army of 150,000 men. The value of their yearly output totals the immense sum of $400,000,000.

And here, as has been true in other sections, the logging crews are the pioneers of a general manufacturing development. Large and thriving cities with a permanent economic support

up.

The entire industrial and commercial life of the Pacific Northwest has been stirred by the awakening of the lumber colossus.

Almost half of all the timber in the United States stands today in the Pacific Northwest. A thousand billion feet, or enough to rebuild three times the sixteen million frame houses in this country. A tremendous resource, surely; and with proper reforestation, a permanent one. But by no means the most impressive.

Consider the Pacific Northwest's millions of acres of fertile land, unlimited water power,

CHICAGO BURLINGTON & QUINCY R.R.

GREAT NORTHERN RY.
NORTHERN PACIFIC RY.

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facing the orient and a boundless future commerce; its fisheries, grazing lands, fruit lands

But vision all these in the light of this fact: The Pacific Northwest is growing five times as fast as the rest of the United States. And, though the rigors of its pioneer days have long since vanished, it is still young, still new-still but on the threshold of its future great estate.

Today the Pacific Northwest holds out the fruits that energy and initiative have always reaped in a rich, swiftly develop ing land-to the farmer, the industrial worker, the manufacturer, the merchant, the man with capital to invest

To every man who yearns to get a start at the start of things.

Write for interesting booklet, "Timber
Billions of the Pacific Northwest"

Address: P. S. Eustis, Passenger Traffic Manager, Chicago, Burlington & Quincy R. R., Chicago, Ill.; A. J. Dickinson, Passenger Traffic Manager, Great Northern Ry., St. Paul, Minn.; A. B. Smith, Passenger Traffic Manager, Northern Pacific Ry., St. Paul,

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Minn.

1923, C. B. & Q. R. R., G. N. Ry., N. P. R.

To the Pacific Northwest

THE LAND OF OPPORTUNITY

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HIGHWAYS OF INDUSTRY

RIGINALLY it was an Indian trail, zigzagging through the forest. The white settlers cleared and widened it. They bridged it over gullies. They detoured it miles around disputing mountain spurs, or drove it over in fatiguing up-hill grades and down-hill pitches.

Then came the rush of empire building, with it the clamor for directness, economy of distance and time. Eventually the surveyors and construction crews. Hillsides were blown away to gain a mile. A million dollars bought half an hour and saved the wasted energy of an up-hill haul.

Direct, smooth, swift, the modern highway, like a great artery, feeds the rich blood of national life to cities and farms, villages and mines, forests and wharves, factories and homes.

The Indian trails of early trading prac tice are traditions. The old wagon roads of commercial expansion are becoming obsolete. Here and there a business still struggles through the deep-worn ruts. Laboriously it climbs the peaks of production and sales volume. Then, with brakes set, it rattles down-grade into the valley of disorganized markets.

Scientific road building is the indisputable order of the new industrial era. Advertising is chief of staff to the great creators of commercial empires. It is surveyor of direct routes of distribution. It is construction engineer, blasting out the grades of sales resistance that eat up time and energy, filling in the low spots of production that sap profits, laying a deep foundation of good-will.

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