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KE27 15537 1979e vol.5

COMMITTEE ON INTERSTATE AND FOREIGN COMMERCE

HARLEY O. STAGGERS, West Virginia, Chairman

JOHN D. DINGELL, Michigan
LIONEL VAN DEERLIN, California
JOHN M. MURPHY, New York
DAVID E. SATTERFIELD III, Virginia
BOB ECKHARDT, Texas

RICHARDSON PREYER, North Carolina
JAMES H. SCHEUER, New York
RICHARD L. OTTINGER, New York
HENRY A. WAXMAN, California
TIMOTHY E. WIRTH, Colorado
PHILIP R. SHARP, Indiana

JAMES J. FLORIO, New Jersey

ANTHONY TOBY MOFFETT, Connecticut

JIM SANTINI, Nevada

ANDREW MAGUIRE, New Jersey

MARTY RUSSO, Illinois

EDWARD J. MARKEY, Massachusetts

THOMAS A. LUKEN, Ohio

DOUG WALGREN, Pennsylvania

ALBERT GORE, JR., Tennessee

BARBARA A. MIKULSKI, Maryland

RONALD M. MOTTL, Ohio

PHIL GRAMM, Texas
AL SWIFT, Washington

MICKEY LELAND, Texas

RICHARD C. SHELBY, Alabama

SAMUEL L. DEVINE, Ohio

JAMES T. BROYHILL, North Carolina
TIM LEE CARTER, Kentucky
CLARENCE J. BROWN, Ohio
JAMES M. COLLINS, Texas
NORMAN F. LENT, New York
EDWARD R. MADIGAN, Illinois
CARLOS J. MOORHEAD, California
MATTHEW J. RINALDO, New Jersey
DAVE STOCKMAN, Michigan
MARC L. MARKS, Pennsylvania
TOM CORCORAN, Illinois
GARY A. LEE, New York

TOM LOEFFLER, Texas

WILLIAM E. DANNEMEYER, California

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CONTENTS

Submissions of San Diego Committee on Media-statements presented at

Page

San Diego Common Cause:

Cable TV..

June 1, 1979 hearing by:

California State PTA

25

Greater San Diego Telecommunications Association..

24

11

Women's Institute for Freedom of the Press -

7

16

Common Carrier-

Vickers, Martha W.

Voices and Choices-

Women Against Violence Against Women.

YWCA of San Diego County

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National Radio Broadcasters Association.

Pontius, Dale...

POLICY STATEMENT OF THE NATIONAL ORGANIZATION FOR WOMEN on legislation to Rewrite or Amend the Communications Act of 1934

The National Organization for Women (CW) has long recognized that women have a major stake in the establishment of social policy goals in the telecommunications industry. In 1972, NCW called for

the Federal Communications Commission to guarantee fair treatment of women (in image, programming, news coverage and employment) in the broadcasting industry.

NOW continues to believe in the validity of the basic concept encompassed in the Communications Act of 1934--that broadcasters hold a public trust--the airwaves. And, the scarcity of these airwaves have put a special obligation on the industry to broadcast in the public interest and necessity.

Since 1934, our nation has seen the development of television, cable systems, satellite communications and other technological advances. NOW supports the efforts of Congress to review the telecommunications policy of our nation in light of these advances. We support the need for an assessment of the legal and regulatory structure that governs the broadcast and cable industries. NOW welcomes the opportunity to participate in helping to mold these new policies from a feminist perspective. We urge the Congress and federal agencies to make every possible effort to ensure that the views of a wide range of feminist organizations and public interest groups are included in the debate on the future of the telecommunications industry.

However, reforms in this rapidly expanding industry must contain certain basic public rights including the following: --Broadcast licenses must be regulated to provide an affirmative obligation to afford equal employment opportunities regardless of sex, race, color, creed, national origin or sexual preference;

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--The regulatory agency administering telecommunications policy must be granted the authority to enforce EEC provisions and for effective review of equal employment progress;

--The public trusteeship standard must be maintained as a basis for awarding and evaluating the performance of television and radio licenses;

--Licensees must be required to ascertain the problems, needs and interests of the communities they are licensed to serve. Organizations for and of women must be considered a significant community group during the ascertainment procedures;

--Federal programs should be established to assist women in their ability to purchase and control broadcast stations;

--Licenses must be obliged, first and foremost, to cover all controversial issues of public importance. These issues must continue to be presented in a balanced, fair and accurate manner; --Broadcast licenses must be issued for a fixed term and standards must be developed for reviewing their performance.

--Provisions must be developed for reimbursement of citizen participation in all agency proceedings that relate to telecommunications policies. Compensation for participation is especially necessary to present responsible positions that would not otherwise be present, but for such compensation;

--Candidates for public office must have equal access to radio and television broadcast facilities, whether free or on a paid basis;

--Policies on written agreements between radio and television broadcast stations and citizen groups should be developed by the regulatory agency, if found to be consistent with the public interest standard of broadcasting;

--Congress should support continuing research to determine
the impact of television programming and acvertising on sex
discrimination and sex-role stereotyping in the American society;
--Television broadcast networks should be regulated under the
same public interest standards as licensees with respect to program
acquisition, presentation of news and public affairs and
equal employment programs;

--Specific authority must be granted to the regulatory agency
to establish rules governing overall multiple ownership or
broadcast stations and limiting the ownership of such stations
in any market on the basis of ownership interests in other
communications media such as newspapers or cable systems.
Such rules should have the effect of encouraging diversity
of ownership of broadcast stations including the increased
ownership of stations by women and minorities;

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