Sources: Standard Rate & Data Service, Inc., Spot Radio Rates & Data, Vol. 61, For explanation of market definition, see Appendix A. Table 4: Commercial Radio Stations Reporting Some Regularly Scheduled Black Programming, 1979 Number of Stations in a Given Market Reporting Some Regularly Scheduled Black Programming1 Number of Markets Total Number of Stations Reporting Full Time Black Programming Total Number of Stations Reporting Some Black Programming? 128 280 Source: Standard Rate and Data Service, Inc., Spot Radio Rates and Data, Vol. 61, No. 3, March 1, 1979, "Radio Stations Regularly Scheduling Negro/black Programs," p.19. Methods and Sources used by SRDS: Employing a rotation system, questionnaires are mailed frequently to insure data reported is current and accurate. Definition as to what constitutes Negro/black Programming is left to the discretion of the stations. Each station is advised that failure to return a completed form will mean deletion of the station from this tabulation as information is not carried forward. Stations not maintaining full monthly listings are not reported since it is not possible to maintain current information. 1 Market definitions from Table 3 and Appendix A. 2 The 280 stations reporting part-time Black programming averaged 19.8 hours per week of Black programming. Table 5: Radio Markets with Regularly Scheduled Black Oriented Programming on 1 Includes both commercial and noncommercial stations. Data from Table 3 and SRDS. 2 Source: Standard Rate & Data Service, Inc., Spot Radio Rates and Data, Vol. 61, No. 3, March 1, 1979, "Radio Stations Regularly Scheduling Negro/black Programs," p.19. For methods and sources used by SRDS, see Table 4. Table 6: Commercial Radio Stations Reporting Some Regularly Scheduled Spanish Language Programming, 1979. Total Number of Total Number of Total Number of Source: Standard Rate and Data Service, Inc., Spot Radio Rates and Data, Vol. 61, No. 3, March 1, 1979, "Radio Stations Regularly Scheduling Foreign Language Programs," pp. 22-23. Methods and Sources used by SRDS: Employing a rotation system SRDS mails questionnaires frequently to insure data reported is current and accurate. Definition as to what constitutes Foreign Language Programming is left to the discretion of the stations. Each station is advised that failure to return a completed form will mean deletion of the station from this tabulation as information from previous reports is not carried forward. Stations not maintaining full monthly listings are unreported since it is not possible to maintain current information. 1 Market definitions from Table 3 and Appendix A. 2 The 153 stations reporting part-time Spanish language programming, but not reporting any other foreign language programming, average 14.9 hours per week of Spanish language programming. 3 For example, Spanish and Italian. The hours of foreign language programming provided was not broken down by language. |