Problems in MarketingMcGraw-Hill, 1957 - 740 lappuses |
Saturs
Preface | 1 |
Marketing and the Case Method | 19 |
The Influence of the Consumer | 39 |
Autortiesības | |
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advertising agents ANTONAK appliances approximately automobile average basis believed Belltown Boston brand name budget butter buyers calls camera campaign carpet cents chain chain stores color company's competition consumer cost customers dealers department stores detergent developed direct discount distribution distributors division DRUGGIST Electric estimated executives expense fair trade firm Gas-Pure grocery gross margin handled Harvard Cooperative Society Hixon increase Indian Head industry inventory jobbers Kawneer major appliances manufacturers markdowns marketing research markup Masland ment merchandise mill N-Chant operating outlets package percentage Philco Plywood problem profit promotion purchased reasons result retail retail price retail stores sales manager sales promotion sales volume salesforce salesmen sample selling price shown in Exhibit sold spark plugs sumer supply telephone territory tion trading stamps United United Co-operatives wholesalers Zourite