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We employ master-designers-men who head their profession.

Our style ideas are gathered from their source-in world-famous fashion centers.

Our workmen are custom tailors-each one an expert in that detail for which he is employed.

Fit, with us, is an art-developed in our 40 years' study of every type of man.

And our clothes are made in America's finest tailoring institution a shop with 1,011 windows, with vacuum cleaners and forced ventilation-where sunshine, health and happiness prevail.

Under such conditions, and at a making cost four times what some makers spend, we attain our ideals in clothes. And to save you the higher cost, we take but 6 per cent profit.

No man, however fastidious, could command greater excellencies than those which characterize.

ADLER-ROCHESTER-CLOTHES

Nor should any man accept less than Adler-Rochester quality when paying Adler-Rochester prices. These range from $18 upwards. So if you want the most for your money-the very utmost in clothes-you will visit our local dealer.

You'll probably find him among your leading merchants.

Send For This Style Book

In actual colors, our style book's illustrations show what welldressed men will wear this season It shows, too, fashion's most favored shades-Adler-Rochester Grays and Blues.

Also it brings you the address of your Adler-Rochester dealer. It will pay you to inspect his stock. Learn, at first hand, what such clothes mean to you.

Send a postal today, asking for Style Book "C."

L. Adler, Bros. & Co., Rochester, N. Y.

The advertisement reproduced alongside tells only the truth about Adler-Rochester clothes. Many millions of people are reading these truths. And Adler-Rochester dealers' sales show that they're being proved daily.

Read the advertisement carefully. Its facts are interesting, arguments strong, you will admit.

But the most successful line in the whole ad is that which suggests that the reader visit the Adler-Rochester dealer.

ADLER ROCHESTER-CLOTHES

For the clothes sell themselves better than the cleverest advertisement can sell thembetter than the most convincing salesman could.

That's because they're the best clothes that can be made. Positively without a rival. No competition is possible.

The purpose, then, of each advertisement is solely to bring people to our dealers' stores. And, in this, all are succeeding magnificently.

If you would like to have a few ready-to-buy customers sent to your store-and your town should happen to be without an Adler-Rochester Agency-you had better write us today.

Sample garments, Swatches, etc., sent on request.

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It Isn't What Your Grandfather Was,

But What You Are That Really Counts

It isn't so much the name on a suit
of clothes as it is the clothes them-
selves that makes people talk.

Our name isn't a household word,
we don't imagine it ever will be,
but we can say this, that we are

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capacity and if it isn't our name it

must be our clothing that is respon-
sible for it.

Such happens to be exactly the case.

Want to see what we are up to
now?

PUBLIC LIBRARY

Barron, Thompson &
Thompson & Anderson Co.

36 Otis Street

BOSTON, MASSACHUSETTS

IT IS DESIRABLE TO MENTION THIS PAPER WHEN WRITING ADVERTISERS.

MEN'S WEAR.

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